Senior CRM Designer (Email Developer)

About Wolt

At Wolt we create technology that brings joy simplicity and earnings to the neighborhoods of the 2014 we started with delivery of restaurant food. Now were building the delivery of (almost) everything and youll find us in over 500 cities in 30 countries around the 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isnt always easy but its definitely exciting. Here youll learn more build more and ship more than in most other companies. Youll be challenged a lot but also have a lot of fun on the way. So if youre a self-starter with drive and entrepreneurial spirit this could be the ride of your life.

At Wolt CRM is one of the key ways we build meaningful timely relationships with our customers across email push in-app and lifecycle journeys. Were now looking for a Senior CRM Designer to help us raise the quality scalability and technical reliability of our CRM creative.

This is a hybrid design-development role for someone who can bridge the gap between high-end visual design and hands-on technical execution. You wont just design CRM assets youll build responsive production-ready emails that can reach millions of customers and render beautifully across major email clients including Gmail Apple Mail Outlook mobile and dark mode.

The role is being created to help Wolt move beyond more manual CRM template workflows and improve the quality consistency and efficiency of CRM production. Youll help us build better systems stronger templates and more reliable execution so our lifecycle communications feel polished on-brand and technically robust at scale.

What youll be doing

• Design visually compelling on-brand CRM emails and lifecycle communications in Figma.
• Translate Figma designs into responsive production-ready HTML emails.
• Build clean email-safe HTML and CSS including table-based layouts inline CSS and responsive structures.
• Ensure emails render reliably across major email clients including Gmail Apple Mail Outlook mobile environments and dark mode.
• Bring motion thinking into CRM creative balancing visual impact with the technical realities of email production.
• Partner with CRM Marketing Product Brand and regional teams to improve the quality and performance of lifecycle communications.
• Help standardize CRM templates QA processes and documentation so teams can move faster while maintaining a high quality bar.
• Test QA and troubleshoot emails before launch ideally using tools such as Litmus or Email on Acid.
• Use performance learnings A/B test results and stakeholder feedback to iterate on design systems templates and email execution.
• Explore opportunities to use AI and automation responsibly to reduce manual work improve QA accelerate production and scale creative output.

Our humble expectations

Core Requirements

• Proven ability to build HTML emails from scratch not only design them.
• Hands-on experience with table-based layouts inline CSS responsive email design and email-safe development patterns.
• Good understanding of mobile responsiveness accessibility considerations and dark mode optimization.
• Strong experience designing marketing CRM or lifecycle emails in Figma.
• Deep understanding of how email design differs from web design including client constraints rendering quirks and technical trade-offs.
• Strong visual design craft with the ability to create clear polished brand-aligned communications.
• A practical QA mindset: you care whether the email works everywhere not just whether it looks good in Figma.
• Ability to collaborate with marketers designers product partners and technical stakeholders.
• Comfort working in a fast-moving environment where quality speed and scalability all matter.
• Curiosity for using AI automation or smarter workflows to improve production quality and reduce repetitive manual work.

Nice to Have

• Experience with MJML or similar email frameworks.
• Familiarity with CRM or email marketing platforms such as Braze Iterable Salesforce Marketing Cloud HubSpot or similar tools.
• Experience with A/B testing lifecycle experimentation and performance optimization.
• Basic understanding of deliverability best practices.
• Experience creating reusable CRM components modular email systems or scalable template libraries.
• Experience partnering with CRM lifecycle retention or growth marketing teams.
• Exposure to localization workflows and multi-market CRM production.

What Good Looks Like

• Youve shipped real marketing or lifecycle emails not just static designs.
• You can move confidently from Figma concept to production-ready HTML.
• You balance visual quality with technical constraints and know when to simplify for reliability.
• Your emails render consistently across major clients devices and dark mode.
• You understand why email design is different from web design.
• You bring motion thinking and strong craft while staying realistic about what works in email.
• You improve the system around you: templates QA checklists reusable components documentation and ways of working.
• You help Wolt move from manual CRM production toward higher-quality more scalable CRM creative workflows.

What we offer

At Wolt youll join an international marketing organization where CRM plays a key role in how millions of customers experience our brand products and lifecycle journeys. This is a new role which means youll have the opportunity to shape not only the emails we send but also the way we design build QA and scale CRM creative across Wolt.

When applying

Please include:

• Examples of emails youve designed in Figma.
• Examples of HTML emails youve built either live examples screenshots or previews.
• Optional: code samples GitHub links or examples of reusable email components/templates.
• Optional: examples of how you have improved an email design system CRM template workflow or QA process.

Next step

Our hiring process prioritizes quality over speed to ensure we find the right long-term fit for this critical role. Candidates move through the process one step at a time typically starting with an initial screen and a hiring manager interview followed by a peer interview and a take-home case study presentation concluding with a final value-fit conversation.

Our Commitment to Diversity and Inclusion

Were committed to growing and empowering a more inclusive community within our company industry and cities. Thats why we hire and cultivate diverse teams of people from all backgrounds experiences and perspectives. We believe that true innovation happens when everyone has room at the table and the tools resources and opportunity to excel.

Required Experience:

Senior IC

Employment Type : Full Time
Experience: years
Vacancy: 1