Social Media Specialist (German speaking)

Your mission is to put Lightspeed Hospitality on the map across Germany and the UK. You wont just be managing channels: youll launch our Instagram presence in Germany and expand our voice on LinkedIn and YouTube across Germany and the UK.

Working closely with Content Field Product PR and Regional Marketing teams youll turn priorities into compelling social storytelling. As both a story scout and brand gatekeeper youll uncover great hospitality stories while ensuring everything we publish is premium and impactful.

Youll be responsible for:

• Instagram launch & channel growth: Lead the launch of our Instagram channel in Germany while managing and growing our LinkedIn and YouTube presence across Germany and the UK.

• Content calendars: Execute the social media strategy and own the content calendars for Germany and the UK across LinkedIn Instagram and YouTube.

• Content production: Collaborate with internal teams to brief high-quality assets and be hands-on with short-form video creating content that feels native to each platform.

• Regional storytelling: Proactively connect with Hospitality clients to uncover unique stories. Lead creative ideation and bring forward concepts that deliver authentic scroll-stopping content.

• Community engagement: Youll be the voice of Lightspeed for our German and British communities answering comments and starting conversations.

• Performance monitoring: Youll use Hootsuite and Meta Business Suite to monitor performance and provide recommendations to improve our reach and growth.

• Workflow management: Use to track timelines and Jira to manage creative deliverables ensuring projects are delivered on time.

• Brand gatekeeping: Act as the final filter for organic social in your region ensuring everything we publish meets our premium brand and quality standards.

Experience

• 3 years of social media management experience ideally in SaaS tech or hospitality.

• Proven track record of managing multiple platforms - specifically LinkedIn Instagram and YouTube - and youre comfortable taking full ownership of a content calendar.

• Youve handled the end-to-end process before: from briefing and scripting to interviewing customers editing and hitting publish.

• You are a regular user of social media management and analytics tools (like Hootsuite) and are comfortable navigating Meta Business Suite.

• You have experience working cross-functionally with different teams and can manage multiple projects without losing track of the details.

Attributes & Skills

• Native-level German and high proficiency in English

• Tech savvy: Youre tech-savvy and know how to leverage AI social and video tools to scale content production and make your workflows more efficient.

• Story-teller: You dont just write captions; you tell stories. You have a knack for adapting your tone of voice to suit different platforms and audiences perfectly.

• Data-driven: You have a strong understanding of social metrics. You dont just look at the numbers; you translate them into clear actionable recommendations for the team.

• Trend expert: You stay on top of the latest platform updates social trends and hospitality industry news.

• Strategic Thinker: You always see the bigger picture. You know how to align your social media efforts with broader marketing goals to drive real business impact.

Even better if you have but not necessary:

• Experience launching or scaling social media channels (especially Instagram) in new markets.

• Experience working with influencer or creator collaborations.

• Affinity with the hospitality sector.

• Knowledge of Dutch is a strong plus.

Whats in it for you

• Hybrid work structure with 3 designated in-office pillar days

• Annual Wellness & Health Budget

• Flexibility to work from any Lightspeed office

• Work abroad through our remote work program (up to 60 days per year)

• Employee technology purchase plan

• Work in a team big enough for growth but lean enough to make a real impact

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Where to from here

Obviously this has to be mutually beneficial: we want you to step into a role you love and we want to offer you a place youre proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce and we need people from all backgrounds and lived experiences to do that. We were founded in 2005 in Montreals gay village and our original members were all part of the LGBTQ community. The ethos of our business has been about inclusion from the very beginning and we strive to provide a workplace where everyone belongs.

Who we are:

Powering the businesses that are the backbone of the global economy Lightspeeds one-stop commerce platform helps merchants innovate to simplify scale and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations multichannel sales expansion to new locations global payments financial solutions and connection to supplier networks.

Founded in Montréal Canada in 2005 Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America Europe and Asia Pacific the company serves retail hospitality and golf businesses in over 100 countries.

Lightspeed handles your information in accordance with our Applicant Privacy Statement.

Required Experience:

IC

Employment Type : Full-Time
Department / Functional Area: Marketing
Experience: years
Vacancy: 1