Junior CRM Manager Central Bitiba (All Genders)

The duration of the contract will be 2 years.

As Junior CRM Manager at bitiba you support the execution and optimization of data-driven customer lifecycle initiatives to drive retention engagement and customer value.

You work closely with CRM Marketing and Category teams to analyze customer behavior improve campaign performance and contribute to scalable growth initiatives across markets.

Main Responsibilities

• Support the identification and execution of CRM-driven growth levers across the customer lifecycle (e.g. activation retention reactivation)
• Analyze customer behavior campaign performance and segmentation to derive actionable insights for improving engagement and retention
• Support the planning and optimization of CRM campaigns (e.g. email push) in close collaboration with central CRM and marketing teams
• Monitor and report CRM-related KPIs (e.g. retention at risk AOV CR) to assess impact of initiatives
• Collaborate with Category Management and Campaign team to align CRM activities with commercial priorities and campaigns
• Contribute to A/B testing and continuous optimization of CRM Mailings and strategies based on performance insights
• Support the development of business cases and initiatives to improve customer value and engagement
• Ensure execution excellence of CRM initiatives across markets and contribute to scalable efficient processes

Qualifications :

• First experience (internship or 12 years) in CRM or e-commerce
• Strong analytical mindset with the ability to work with data and derive actionable insights
• Basic understanding of CRM metrics (e.g. retention customer lifetime value at risk rate)
• Interest in customer lifecycle management and personalization strategies
• Structured hands-on working style with strong attention to detail
• Ability to collaborate across teams (CRM Marketing Category Management)
• Proactive mindset with willingness to learn in a fast-paced environment
• Practical experiences with CRM platforms (e.g. Braze Selligent Mailjet or similar tools) including campaign setup and audience segmentation is a plus.
• Bachelors degree in Business Marketing Analytics or a related field

Additional Information :

Headquartered in Munich with offices across Madrid Krakow Wroclaw London and Vienna we collaborate because we genuinely love working together - so youll be at the heart of an incredible multinational team. We trust each other to get the job done which means youll benefit from hybrid working spending 60% of your time in the office and 40% at home. Theres an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path excellent training and support wellbeing offers subsidised transport or bike leasing plus 20% discount across all our products and youll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.

A note on compensation: We believe in being transparent about salary ranges. The range shown reflects the full scope that the role can grow into over time depending on experience skills and impact. Most offers are positioned around the midpoint of the range ensuring a fair and consistent approach across our teams.

At zooplus we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid

Remote Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1