Senior Content Creator (Copy & CRM) (all genders)

We deliver digital marketing solutions. With a passion for aviation, Oscar Bravo is driving the Lufthansa Group to be a leader in digital marketing. We do this in-house through innovative and creative intrapreneurship.

Tasks

We are looking for YOU – Senior Content Creator (Copy & CRM) – to join Oscar Bravo. Crafting clear, compelling content that connects, inspires, and drives action across every customer touchpoint - powered by creativity, collaboration, and a consistent brand voice.

What you’ll do:

• Craft compelling, customer-focused communications throughout the member journey: onboarding, upgrades, anniversaries, reactivation, milestones
• Write engaging newsletters, CRM messages, and campaign copy to drive action and build relationships
• Produce high-quality copy for landing pages, product updates, and marketing initiatives
• Ensure consistent brand voice across all channels and touchpoints
• Research and identify content opportunities, contributing fresh ideas
• Optimize content based on performance, feedback, and objectives
• Create/adapt simple visual assets with the Creative Director
• Maintain and update content in CMS and digital systems
• Deliver content via website, app, newsletters, push notifications, and social media
• Collaborate with other teams for operational excellence in creative execution

Behind the scenes

Our Offices in MUC & FRA

If you enjoy office work, you'll love our House of Communication in Munich, awarded the Handelsblatt Mindshift Award for its innovative blend of art, technology, and open spaces. Our Frankfurt office is at the airport, near the Lufthansa Base and Aviation Center, ideal for aviation enthusiasts.

#OscarsOnTour

With our aviation expertise, we create content that highlights new Lufthansa products like the Dreamliner and Business Class, as well as cities like San Francisco, Rio, and Singapore, all supported by our amazing Lufthansa crew.

Meet the Oscars

We are passionate travel storytellers with diverse experience across corporate, agency, freelance, and start-up environments. Our team combines expertise in marketing and aviation, making us uniquely equipped to create distinctive content and tell the best aviation stories.

Benefits

Flight privileges,Subsidized public transport,Employee events,Hybrid working possible,Flexible working hours

Flight privileges, Subsidized public transport, Employee events, Hybrid working possible, Flexible working hours

Requirements

What you’ll need:

• Several years’ experience as a Copywriter, Content Writer, Editor, or similar content-focused role
• Excellent long-copy skills and ability to simplify complex topics into engaging customer communication
• Experience with CRM, email marketing, newsletters, or customer lifecycle communication highly desirable
• Confident writing across diverse formats: newsletters, landing pages, product updates, and campaigns
• Strong grasp of brand communication, storytelling, and audience-driven copywriting
• Experience using AI tools to enhance creative workflows and content creation
• Familiar with CMS and digital publishing processes
• Able to work independently and collaborate with interdisciplinary teams
• Experience developing and maintaining a consistent brand voice
• Background in membership, loyalty, or community communication is a plus
• No people management, but strong ownership, accountability, and professional judgement
• Fluent English and German both written and spoken

Company

About Oscar Bravo GmbH

Oscar Bravo is the trusted partner for Lufthansa Group, delivering digital marketing solutions driven by our passion for aviation. We create an environment for digital, creative, innovation-driven intrapreneurs who challenge the status quo in digital aviation marketing to serve travelers and drive Lufthansa Group's business growth. To achieve this, we leverage unique digital skills and diverse backgrounds to foster a community of diverse thinkers and doers. As an in-house unit of the Lufthansa Group, we act outcome focused and not profit driven focus on executing tasks and projects in the field of digital aviation marketing.