Head of Strategic Segment (f/m/d) à Köln, Germany

BERNER pushing the limits – for those who dare more
Making a choice about your career and your employer is a choice about your future - a future where you will invest your passion and a large portion of your time, energy, and capacity.

In this central Group role, you will shape and steer customer segment strategies across Mobility, Construction and Industry. By translating market and customer insights into clear go-to-market strategies and growth priorities, you will provide strategic guidance on business and transformation topics while ensuring a consistent and customer-centric approach across the organization.

Your mission: to embed customer centricity into strategy, planning and execution, and to further develop Segment Management as a driver of profitable growth.

YOUR TASK

• Develop and align go-to-market strategies across Mobility, Construction and Industry

• Own segment-specific marketing plans and translate strategies into clear growth priorities, go-to-market initiatives and roadmaps

• Establish a systematic market and customer insights approach and ensure that insights are translated into concrete actions and business decisions

• Lead and strategically guide cross-functional business and transformation projects

• Collaborate closely with global and local Sales & Marketing organizations as well as senior leadership to drive alignment and execution

• Shape the customer value proposition, product roadmap, marketing plans and sales approach from a strategic perspective

• Contribute to business planning, sales budgeting and performance management across key commercial levers

• Lead and further develop the central Segment Management team while strengthening the international Segment Management community across countries and divisions

YOUR PROFILE

• University degree in Business Administration, Marketing, Strategy or a comparable education

• Multiple years of relevant professional experience in strategic marketing, go-to-market management, business transformation and/or consulting, preferably within B2B environments such as Mobility, Construction, Industry or related sectors

• Proven track record in developing and implementing strategies and translating them into actionable roadmaps, KPIs and measurable business outcomes

• Leadership experience, either disciplinary or functional, with the ability to lead international communities and drive cross-functional collaboration in a matrix organization

• Strong strategic mindset combined with hands-on execution capabilities, analytical rigor, clear communication and a pragmatic approach

• Excellent stakeholder management skills, with the ability to provide direction, prepare executive decisions and drive alignment and execution across international matrix organizations

• Fluent in English; additional language skills are an advantage

Please apply via our online application form, including your earliest possible starting date and salary expectations.

WHY BERNER?

• Job bike leasing (JobRad)

• Commuting allowance

• Wellpass membership & corporate benefits

• Company pension scheme

• Opportunities for further training

• Technically modern equipped workplace

• Company restaurant in Künzelsau or meal vouchers in Cologne

• Attractive conditions for our products in the BERNER online shop

Apply Now – We’re Excited to Meet You!

Please submit your application via our online form, including your availability and salary expectations.

The BERNER Group is a European trading company serving professionals in the mobility, construction, and industrial sectors. We are the leading B2B specialist and an innovative manufacturer of chemical products. Our purpose is:
“We are pushing the limits of the possible for the shapers of a better tomorrow.”
With our strong brands - BERNER, BTI by BERNER, and CCS - we empower our customers to keep their businesses running successfully.

Join our team and shape the future with us!

The BERNER Group as employer, dare to differentiate ourselves and provide every employee the opportunity to and enable them to dare to be more.Together, we push our own limits and contribute to shape a better tomorrow.