Product Marketing Manager, Swisslog Healthcare

Make an Impact with Healthcare Technology Jobs That Matter

Are you ready to build a career in healthcare technology that truly makes a difference At Swisslog Healthcare were looking for passionate individuals to join us in shaping the future of care. Whether youre exploring healthcare engineering jobs pharmacy automation roles healthcare IT careers or healthcare logistics opportunities youll be part of a team thats driving innovation in medication management and hospital workflows around the world. If youre motivated by purpose and eager to grow with a mission-driven company wed love to hear from you.

Short Description

The Product Marketing Manager will play a key role in driving the market success of a portfolio of healthcare automation solutions across theEMEAregion. This role partners closely with global product management regional sales and crossfunctional stakeholders to translate product strategies into compelling value propositions gotomarket plans and commercial enablement.

The role is suited for an experienced B2B product marketing professional who thrives in complex solution environments and enjoys working across regions functions and cultures.

This is anindividual contributor rolewith strong crossfunctional leadership responsibilities.

Make an impact

Product & Market Expertise

• Develop and maintain deep understanding ofbothtransport and pharmacy automationsolutions including hardware software and integrated systems and how they address customer needs and workflows.
• Maintain intimate knowledge of the global product line roadmaps and differentiators to ensure accurate positioning in theEMEAmarket.
• Monitor market trends competitive landscape and emerging automation technologies to inform future marketing strategies.

GotoMarket & Omnichannel Campaigns

• Build and execute integrated omnichannel campaigns aligned to product launches growth initiatives and regional market priorities.
• Define campaign objectives target personas messaging frameworks and channel mix across digital field event and salesenabled marketing.
• Author and manage creative briefs to guide internal teams and external agencies in campaign execution..

Demand Generation & Marketing Performance

• Measure and analyze lead generation performance and campaign effectiveness using key marketing metrics (e.g. lead quality funnel progression conversion rates).
• Partner with digital marketing demand generation and sales teams to optimize campaign performance and support long sales cycles.
• Use data and insights to continuously refine targeting messaging and investment decisions.
• Plan & execute messaging and brand presence at trade shows.

PersonaDriven Marketing

• Define and refine targeted personas across clinical facilities operations IT and executive decisionmakers.
• Ensure messaging and content resonate with persona needs pain points and buying behaviors throughout extended B2B purchasing journeys.
• Create and execute lifecycle management communications inclusive of internal groups as well as affected personas externally
• Organize and facilitate customer advisory board program to obtain persona needs pain points and behaviors to improve marketing efforts product development and overall customer centricity.

Thought Leadership & Brand Trust

• Drive thought leadership initiatives that elevate brand awareness and position the company as a trusted authority in healthcare logistics.
• Develop highquality content such as white papers articles presentations and webinars that educate the market and build credibility.

Strategic Planning & Leadership Engagement

• Own annual marketing calendars and ensure strong alignment between product priorities campaign timing and sales objectives.
• Collaborate closely with sales product management corporate marketing and regional teams.
• Perform and manage market research initiatives in partnership with collaborative departments outside agencies and the use of AI tools

What you need to succeed

• Bachelors degree in Marketing Business Engineering or a related field; MBA or advanced degree a plus.
• 58 years of experience in B2B product marketing preferably in healthcare automation capital equipment or industrial technology.
• Strong understanding of B2B marketing principles and long complex sales cycles.
• Proven experience building and managing omnichannel campaigns tied to measurable outcomes.
• Excellent written communication skills including writing editing and proofreading of marketing content in English.
• Demonstrated ability to create clear compelling creative briefs.
• Comfortable presenting to senior leadership and influencing crossfunctional teams.
• Excellent command of English is addition fluency in at least one of the following languages is required: German French or Italian.
• Willingness and ability to travel up to 30% of the time.
• This is an office-based position. Candidates must be able to work from one of the following locations:
  • Augsburg Germany
  • Paris France
  • Cuneo Italy
  • Maranello Italy

Our Vision: Lead Change for Better Care

Swisslog Healthcare empowers hospitals and healthcare facilities with advanced pharmacy and transport automation solutions that streamline medication management and support clinical workflows. With over 1200 dedicated employees serving more than 3500 health facilities worldwide were committed to improving patient safety and giving healthcare professionals more time for what matters most: caring for patients. Join us in shaping the future of healthcare.

Required Experience:

Manager

Employment Type : Full Time
Experience: years
Vacancy: 1