Senior Campaign Marketing Manager (All Genders)

The Central Campaign Management division oversees centrally planned large-scale campaigns executed across all countries ensuring strategic alignment and consistency and manages key campaign types including #1 Campaigns sales activation campaigns pet expertise campaigns central OB campaigns and app-exclusive campaigns.

• Mastermind the strategic set up of the annual Central Campaign plan (global with local execution) and definition of KPI sets and target setting
• Responsible for individual campaign planning management execution and control as well as analysis of the campaigns (including necessary documentation and further development of campaign concepts after performance analysis.) in close collaboration with a respective Central Campaign Manager from the Campaign Operations Bucket
• With your Marketing background and experience in brand branding and brand identity you are able to compile strong sales and promotion driven campaigns and mechanisms driven by certain business needs.
• Develop new campaign concepts and sales mechanisms tailored to each campaign type and corresponding key messaging to strategically support on building the zooplus brand.
• With agile approach and mindset regarding campaign planning and managing react to unexpected circumstances and adapt to trends.
• Be constantly aware of local conditions to offer the best campaign to the respective customer in different countries.

Responsibilities in the Campaign Marketing Bucket:

• Development of innovative creative concepts (meeting the brand identity) taking into consideration customer oriented and target group specific Media ideas and customer touchpoint strategies.
• Development of mediaplans in alignment with all the different channel owners
• Development and coordination of bookable Marketing packages for suppliers and OB including internal and external channels (focus on external channels in close alignment with the Campaign Operations Bucket to ensure the consistency of our online and offline presence.)
• Support of Campaign performance analysis with all channel owners (Marketing KPI Score Card)
• Presenting Campaign Concepts Briefings etc. to various stakeholders of different hierarchies

Additional tasks:

• Collaboration with external agencies (steering monitoring briefing project management etc.).
• Taking part in technical developments (app targeting integration raffle integration tool development campaign management).

Qualifications :

• Degree in Marketing Business Communication or similar
• Solid experience in campaign and brand marketing in an international multi-market setup
• Strong ability to plan execute and optimize large-scale centrally driven campaigns
• Good understanding of brand identity sales mechanics and KPI-driven campaign performance
• Experience working cross-functionally with media channel owners and senior stakeholders
• Agile mindset with the ability to adapt quickly to market and local needs
• Strong communication and presentation skills in English; additional languages are a plus

Additional Information :

Headquartered in Munich with offices across Madrid Krakow Wroclaw London and Vienna we collaborate because we genuinely love working together - so youll be at the heart of an incredible multinational team. We trust each other to get the job done which means youll benefit from hybrid working spending 60% of your time in the office and 40% at home. Theres an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path excellent training and support wellbeing offers subsidised transport or bike leasing plus 20% discount across all our products and youll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.

A note on compensation: We believe in being transparent about salary ranges. The range shown reflects the full scope that the role can grow into over time depending on experience skills and impact. Most offers are positioned around the midpoint of the range ensuring a fair and consistent approach across our teams.

At zooplus we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid

Remote Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1