AS Product Marketing and Accessories Specialist

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Automotive GmbH is a leading global electric vehicle manufacturer specializing in innovative, sustainable mobility solutions. As part of the BYD Group, the company focuses on developing cutting-edge electric cars, integrating advanced technology with eco-friendly design to drive the future of transportation. The scope of products spans across all brands of BYD, which fall under the responsibility of BYD Automotive GmbH.

Key Responsibilities:

• Responsible for all product marketing activities for Aftersales (Spare Parts, Accessories, Conversions and Merchandise)
• Develop the AS product marketing strategy especially for Accessories and local products
• Responsible for local supplier management
• Lead the winter complete wheel program
• Develop an electronic accessory catalogue
• Apply latest analytics and knowledge-management tools and technology
• Support organization of AS dedicated events and incentive activities
• Lead all pricing activities for Aftersales and ensure proper supply of master data for the network

Qualifications:

• Strong automotive product management background (especially parts and accessory business)
• Minimum Bachelors degree in a technical/engineering/management field of study
• 5+ years of experience in a similar role in automotive/ E-mobility within importer or OEM.
• Organized with communication skills and an understanding of differences between countries, cultures, regulations. Self-learning, the ability to discover and solve problems.
• Excellent written and verbal communication skills in German language and English is a must.
• High-level attention to details, time management and accuracy. Proficient PowerPoint and presentation skills.
• Must hold a valid driver license for EU and candidates must be eligible to work in Europe.

Why Join Us?

• Opportunity to work in a dynamic and innovative industry.
• Competitive salary and benefits. Exposure to global automotive trends and strategies.
• A collaborative team environment that fosters professional growth.