Social Media Specialist

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Automotive GmbH is a leading global electric vehicle manufacturer specializing in innovative, sustainable mobility solutions. As part of the BYD Group, the company focuses on developing cutting-edge electric cars, integrating advanced technology with eco-friendly design to drive the future of transportation.

Role Overview

As we accelerate our brand presence and cultural relevance, we’re looking for a high-impact Social Media Specialist who doesn’t just manage channels — but builds communities, shapes conversations, and drives measurable growth.

This is a role for a digital-native storyteller with strategic depth, creator instinct, and strong influencer management expertise.

The Social Media Specialist is responsible for owning and elevating BYD social media ecosystem across all major platforms — turning brand moments into cultural relevance, engagement into loyalty, and creators into long-term brand advocates.

Key Responsibilities

Social Media Strategy & Execution

· Develop and execute platform-specific strategies across Instagram, TikTok, YouTube, LinkedIn, Facebook, X, and emerging channels

· Translate brand positioning into compelling, high-performing content formats

· Manage content calendars, publishing schedules, and real-time activations

· Monitor trends, algorithms, and platform updates to ensure first-mover advantage

Content Creation

· Concept, shoot, edit, and publish high-quality native content (video-first mindset essential)

· Develop short-form, long-form, and live content formats

· Ensure visual and tonal consistency across all touchpoints

· Collaborate with internal teams and external production partners

Influencer & Creator Management

· Identify, onboard, and manage relationship with relevant influencers and content creators in the automotive and lifestyle industries.

· Build long-term partnerships, not one-off posts

· Negotiate contracts, manage budgets, and track performance

· Co-create authentic storytelling that resonates with communities

· Oversee campaign execution from briefing to reporting

Community & Performance

· Actively engage and grow communities across platforms

· Analyze KPIs (engagement, reach, CTR, conversions, sentiment)

· Provide actionable insights and continuous optimization

· Align paid, owned, and earned strategies for maximum impact

Skills & Experience

Essential

· 3–5+ years’ experience in social media, digital marketing, or creator economy

· Proven experience as a content creator and/or influencer

· Skilled in video/images production

· Proficiency in advanced AI tools for social content ideation, creation, optimization, and performance analysis, including but not limited to ChatGPT (OpenAI), Google Gemini, Jasper AI, Predis.ai, Canva AI / Magic Studio, Adobe Firefly, Buffer AI Assistant, Copy.ai and Perplexity AI — with ability to integrate these tools into efficient editorial workflows, automate repetitive tasks, and produce high-quality cross-platform content at scale

· Deep understanding of all major social media platforms and their algorithms (Instagram, TikTok, Youtube,etc.)

· Strong network and hands-on experience in influencer management preferably in automotive sector

· Data-driven mindset with strong analytical skills

· Strong negotiation and communication skills

We Offer:

• Competitive remuneration based on performance and experience.

• Opportunities for department and company-wide team building events.

• A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.

Why Join BYD

This is an opportunity to take full ownership of programmatic media in one of the world’s most innovative automotive brands at a pivotal moment of growth in Germany. You’ll work in a fast-moving, international environment where your expertise directly influences how consumers discover electric mobility.

Location: Fankfurt am Main
Type of Employment: Full-time