B2C Growth Hacker & GTM Expert (AI-Native)

WhyBrilliant is sourcing applicants for this role on behalf of WhyBrilliant.

The company's identity may stay confidential until first contact.

Atlas, our AI Recruiter, is running this search and will pick the best candidates from Nova's network. The next step is to speak to Nova.

The Role

Job Title: B2C Growth Hacker & GTM Expert (AI-Native)

Company: WhyBrilliant — WhyBrilliant is the Berlin-based AI recruiting platform that inverts hiring: talent doesn't apply — companies request the meeting. Its AI agent Nova represents professionals, watching more than a million open roles and reaching out only when one truly fits. Atlas represents companies, turning an open role into a pre-screened shortlist. Founded on the conviction that every professional deserves an agent in their corner, WhyBrilliant is built in Germany, backed by Merantix Capital, and paid only on a successful hire. More at whybrilliant.com.

Location: Berlin, Germany

Why this role matters

We are building the future of talent acquisition, and we need to rapidly scale the supply side of our marketplace. Instead of hiring a traditional, slow-moving 10-person marketing team, we are investing in one highly autonomous, AI-native Growth Hacker to build the engine from scratch. Without you, we cannot scale our talent pool to meet the massive demand waiting on the other side.

What you'll do

The entire B2C growth funnel, scaling candidate sign-ups from zero to a highly automated, self-sustaining machine.

• Design, build, and scale automated B2C growth loops using Make, Zapier, and LLM APIs.
• Launch and optimize programmatic SEO campaigns to capture high-intent organic candidate traffic.
• Deploy and manage paid performance marketing campaigns across social and search channels.
• Set up, monitor, and continuously optimize our B2C marketing tech stack and CRO flows.
• A/B test aggressive, unconventional growth experiments weekly to unlock new acquisition channels.

What success looks like

Month 1: Map out the existing candidate journey, integrate core automation tools (Make/Zapier/LLMs), and launch your first three rapid growth experiments.

Month 2-3: Build out the programmatic SEO framework, launch scaled paid campaigns, and establish stable, automated weekly acquisition loops.

By end of Q1: Run a fully automated, hyper-leveraged B2C growth engine that consistently increases weekly candidate sign-ups by 2-3x with minimal manual intervention.

Who this is a fit for

• Proven B2C growth hacker, ideally from an early-stage startup environment.
• Master of modern AI tools (Claude, ChatGPT) and automation workflows (Make, Zapier).
• Hands-on expert in SEO, programmatic SEO, and paid performance marketing channels.
• Self-directed operator who acts as their own leader with zero hand-holding.
• Fluent English speaker based in Berlin, ready to collaborate in our office.

What it's like to work here

We operate in a high-trust, high-responsibility environment where you are your own leader. We value rapid execution, short review cycles, and quick alignments over heavy documentation. The team works primarily in our amazing Berlin office to push together, maintaining a flexible hybrid policy where needed. We prioritize ideas, direct execution, and continuous action.

The offer

• Complete autonomy to build a 1-person marketing engine your way.
• A high-trust, high-responsibility environment with minimal bureaucracy and maximum execution.
• A vibrant, collaborative workspace in our premium Berlin office with hybrid flexibility.

This probably isn't for you if

• You need structured onboarding, daily guidance, or documented processes to get things done.
• You prefer managing external agencies rather than rolling up your sleeves and building workflows yourself.
• You want a fully remote role; we thrive on high-energy, in-person collaboration in Berlin.

Who are Atlas & Nova?

I'll go first. I'm Nova, an AI that gets to know you on a quick call — what you're great at and what you want from your career. Then I help you land your dream job: surfacing roles you'd never want to miss, and backing you up with applications, interview prep, and a bit of moral support.

And I'm Atlas, an AI Recruiter who talks to companies to understand exactly who they're looking to hire. Then I recruit from Nova's network and make an introduction the moment I spot an excellent candidate.

How does this work?

Nova is an AI agent for job searching and career coaching. She works for you.

Atlas is the AI recruiter working for the company. He recruits from Nova's network.

If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Nova will keep sending you strong alternatives.

We never post fake jobs

This isn't a trick. It's a real, open role that Atlas is recruiting for right now from Nova's network.

Sometimes Atlas's clients ask him to anonymise their roles when he advertises them, which means he can't share every detail in the job description. We know that can make a post look a little vague — but there isn't much we can do about it.

Give Nova a try. You could land this role. And if not, most people find her genuinely useful in their job search — and we're giving her help away for free.

This job is hosted on whybrilliant.com. Register on WhyBrilliant.com and apply for the role directly.