Head of Market Development

ITM is at the forefront of the green hydrogen industry, designing and manufacturing cutting-edge PEM electrolysers that are instrumental in global decarbonisation efforts. With over two decades of scientific expertise, we’ve established ourselves as industry leaders in clean energy technology.

Our Journey and Growth

As pioneers in green hydrogen technology, ITM is offering the most advanced PEM electrolyser technology in the world. Founded in 2000, ITM Power PLC was one of the first companies of its kind to be listed on the AIM market of the London Stock Exchange. Headquartered in the UK, our state-of-the-art manufacturing facility is the world’s first largest PEM Gigafactory in commercial operation, and home to our R&D and manufacturing.

The Head of Market Development is responsible for identifying, evaluating and developing market opportunities that position ITM for sales success in core and emerging markets, driving the company's long-term growth strategy within the hydrogen sector. This role will lead the Market Development team to assess market attractiveness, develop market entry strategies, establish key industry relationships, and enable successful expansion into new opportunities. To support our sales teams, the Head of Market Development will lead the development of market, customer and competitor intelligence.

The role will lead a geographically dispersed team of Business Development professionals, supported by Market Intelligence Analysts, ensuring market insights are translated into actionable growth plans and commercial success.

Tasks

Market Development & Growth Strategy

• Assess market attractiveness, identifying and prioritising new geographic and industry sector market opportunities for ITM.
• Develop strategic recommendations for entry into new markets, geographies or industry sectors.
• Assess emerging industry trends, technologies, policy developments and regulatory changes to identify future growth opportunities.
• Establish the company's presence and credibility in target markets through industry engagement, partnerships and strategic initiatives.

Opportunity Identification & Market Expansion

• Create and maintain a pipeline of future market opportunities and strategic growth initiatives.
• Identify, develop and maintain partnerships, alliances and ecosystem opportunities that accelerate market entry and growth.
• Create strategic customer relationships which give ITM access to early project involvement and selection.
• Lead early-stage customer and stakeholder engagement activities to validate market opportunities and demand.

Market and Competitor Intelligence

• Oversee the collection, analysis and interpretation of market, competitor and industry intelligence.
• Develop and maintain competitive intelligence on electrolyser OEMs, assessing product positioning, commercial offerings, cost competitiveness, and strategic direction.
• Provide strategic market insights to executive leadership, product management, and sales teams through regular market assessments and competitor insights.
• Research and compile data and insights to support sales activity with evidenced, market relevant information.

Leadership & Team Management

• Lead, coach and develop a team of Business Development professionals operating across multiple territories.
• Provide strategic direction and prioritisation to ensure regional activities align with market development objectives.
• Lead and develop the Market Intelligence Analyst role, ensuring market insight drives strategic decision-making and opportunity development.
• Foster a high-performance, collaborative culture that encourages innovation, market curiosity and customer-centric thinking.

Stakeholder & Industry Engagement

• Build relationships with key industry stakeholders, customers, regulators, industry bodies and potential partners.
• Represent the company at industry conferences, events and working groups.
• Collaborate closely with commercial, technical, product and operations teams to align market opportunities with organisational capabilities.

Requirements

Knowledge and Experience

• Degree-qualified in Business, Engineering, Energy, Economics or a related discipline.
• MBA or relevant postgraduate qualification desirable.
• Demonstrable knowledge of hydrogen, clean energy, industrial gases or the wider energy transition sector.
• Significant experience in market development, strategic business development, commercial strategy or growth leadership roles.
• Proven track record of identifying and successfully establishing business presence in new markets, sectors or geographies.
• Experience of working in multiple international markets, including those relevant to green hydrogen.
• Experience leading and developing geographically dispersed commercial or business development teams.
• Strong understanding of the hydrogen sector, energy transition landscape, industrial gases, clean energy or adjacent markets.

Skills and Abilities

• Strong strategic thinking and market assessment capabilities.
• Excellent commercial acumen with the ability to identify and prioritise high-value growth opportunities.
• Advanced stakeholder management and relationship-building skills.
• Strong leadership and team development capabilities.
• Ability to analyse complex market data and convert insights into actionable plans.
• Highly effective communication, influencing and presentation skills.
• Strong project leadership and cross-functional collaboration abilities.
• Comfortable operating in ambiguous and rapidly evolving market environments.
• Proficient in written and spoken English

Benefits

The opportunity to work with cutting-edge technology in a rapidly growing industry, within a dynamic environment where you can shape the future of energy and work with a team that’s actively addressing global climate challenges. Our corporate culture values safety, integrity and continuous improvement.

• Meaningful work with the opportunity to make a real difference
• Attractive salary
• 30 days holiday
• Modern working environment
• Part of a dynamic and experienced team

We know your career is important to you, it’s important to us too, which is why we also offer opportunities for you to grow and develop your career. If you are looking to join a growing, dynamic business and want to be part of our amazing team we would love to hear from you.

Our success is driven by the exceptional diversity of our people. We are proud to be an equal opportunity employer, committed to promoting and creating a diverse and inclusive environment where we encourage our employees to learn and grow, fuelled by mutual respect in a place where ideas flow and thrive.