Demand Generation Copywriter - IT Ops/DevOps Audience (m/f/d)

Your mission

This role requires real technical fluency with IT Ops/DevOps/infrastructure that comes from hands-on professional experience, a homelab, engineering studies, or just being the person your friends call when their server's on fire.

• Create conversion-focused copy across demand generation channels, including paid ads, search, display, video ads, landing pages, emails, webinars, social campaigns, and other campaign assets
• Write standout headlines, hooks, subject lines, and messaging tailored to different technical personas, from SREs, platform engineers, DevOps teams, and IT operations professionals to IT managers and CIOs
• Repurpose technical content into engaging campaign messages across channels
• Use AI tools to accelerate content development, create variations, and adapt campaign messaging for different formats and audiences
• Test and optimize messaging, including hooks, pain points, claims, proof points, and calls to action
• Develop written content for video concepts, scripts, storyboards, product explainers, and social clips
• Collaborate with internal teams to create accurate, differentiated messaging
• Create and maintain landing pages in the CMS and on the website

Your profile

• Excellent copywriting skills with a strong portfolio across multiple formats and channels
• Experience creating content that drives engagement and conversion
• Ability to translate complex technical topics into clear, compelling messaging
• Credibility with technical audiences and an understanding of IT Operations, DevOps, cloud infrastructure, observability, or monitoring
• Technical background through engineering studies, hands-on infrastructure experience, homelabs, or equivalent experience
• Experience with AI tools for content creation
• Strong testing mindset and ability to use data to improve performance
• Basic image and video editing skills are a plus
• Fluent English (C2 Level), German is a plus

Why us?

• The chance to make a decisive impact and shape the future of a dynamic, fast growing tech company while growing with your tasks and responsibilities
• Flexible and family-friendly working conditions in a stable environment
• With the wide range of sports and wellness offers from Wellpass, you can choose from over 9,000 sports and wellness offers
• An agile team that embodies autonomy and fast decision making within flat hierarchies
• A unique corporate culture where we emphasize equality, diversity and inclusion
• A wide range of education and training opportunities
• Fully remote work or high flexibility between mobile work and an office in one of the most beautiful, central district of Munich
• An attractive salary
• Regular onsite events of all sorts (Company Outings, Team events, Checkmk Conference, Conference After Party and more) in a familiar atmosphere

Interested? Then contact us now!
You can get insights about working@checkmk at: www.kununu.com/de/checkmk

About us

We are the creators of Checkmk, a leading hybrid IT monitoring software for both cloud-native and traditional infrastructures and applications. Checkmk is available as an open-source and commercial edition. We are a strong team of software developers and DevOps, open-source enthusiasts and nerds who are passionate about helping small and large companies run their complex IT infrastructures reliably. Over the last years we have grown from 20 to over 250 employees to support our customer growth in Europe, the US and beyond. Our colleagues currently work from our Munich HQ as well as across Germany, Italy, Austria, France, Spain, Poland, USA, UK, Singapore and Malaysia.

We are a dynamic, fast growing and easy-going company where positive collaboration is very important. We are more than just colleagues; we have a strong team and a great customer community. For us, high autonomy and flat hierarchies are not just words on paper, but everyday life. With us you don’t work as one of hundreds or on purely theoretical questions but have an immediate positive influence.

With our product, we make the lives of thousands of administrators easier and help them in coping with the increasing complexity of IT. Our customers love our product and your work helps to keep it that way!