Market Development & Events Officer

Your mission

The Market Development & Events Officer plays a key role in expanding the university’s reach and enhancing prospective student engagement through targeted market development and event coordination. This role is responsible for identifying and nurturing key relationships in assigned markets, organizing impactful events (such as Open Days, webinars, and campus tours), and supporting recruitment initiatives in collaboration with Marketing and Sales departments. In short, Market Development & Events Officer is a market connoisseur and student outreach expert.

Tasks and Responsabilities

Market Development:

• Identify and engage key stakeholders in strategic markets, including high schools, embassies, and community organizations.
• Research and identify the most relevant and high-impact education fairs and events in assigned markets, manage bookings, coordinate logistics, and represent the institution at these events.
• Build and maintain relationships with key decision-makers in high schools (counselors, principals, etc.)
• Develop and maintain a database of partner schools,commercial partners,embassies, and outreach opportunities.
• Identify and engage potential student ambassadors

Events Coordination:

• Plan, organize, and execute engagement events such as Open Days, campus tours, online events, and in-school presentations.
• Coordinate logistics, communication, and promotional materials in partnership with the Marketing team.
• Ensure pre-and post-event follow-up and lead handover to Sales teams.
• Monitor attendance and engagement metrics to evaluate the effectiveness of each event.
• Develop new interactive activities, like workshops, summer camps or challenges, to engage potential students.

Cross-Departmental Collaboration:

• Work closely with Sales departments to ensure lead quality and follow-up.
• Coordinate with Marketing to develop tailored campaigns and materials for different markets and events.
• Share market intelligence and insights with Sales to support conversion strategies.

Your Profile

Required

• Bachelor’s degree in International Relations, Marketing, Education, or related field (Master’spreferred).
• 2-4 years of experience in student recruitment, outreach, counseling, or a similar role, preferably within an international or higher education setting.
• Strong interpersonal and communication skills, with the ability to engage effectively with diverse audiences in both one-to-one and in large public speaking environments.
• Experience organizing events and coordinating logistics.
• Proficiency in CRM systems and Microsoft Office.
• Ability to travel internationally and work flexible hours as needed.
• Fluent-Native English and German

Preferred

• Any other language is a plus
• Experience working in an international higher education environment.

Core Competencies

1. Communication Connection and Service
2. Global Mindset
3. Achieving Results
4. Driving Innovation and Managing Change
5. Learning and Development

Additional Information

The position requires international travel and flexible working hours to support events and recruitment activities in different markets.

About us

Schiller International University is a global institution with campuses in Madrid, Tampa, Heidelberg, and Paris, offering a U.S.-accredited curriculum designed to prepare students for careers in an interconnected world. Through a combination of experiential learning, challenge-based education, and international mobility, we equip our students with the skills and mindset to become responsible global leaders.

At Schiller, we are committed not only to academic excellence, but also to creating an inclusive and equitable learning and working environment. In alignment with the United Nations Sustainable Development Goals, particularly SDG 5 (Gender Equality), we strive to ensure fair, transparent, and inclusive recruitment and career development practices across all our campuses.

We actively encourage applications from women and underrepresented groups, especially in disciplines where gender imbalance persists, and we are committed to supporting all members of our community in their professional growth and leadership development.

Our approach is supported by a commitment to continuous improvement through data-driven analysis, ensuring that our practices evolve in line with international standards and reflect our values as a global institution.