German Speaking Head of Sales Marketing (Hybrid)

Job Title: Head of Sales & Marketing (m/f/d) Location: Berlin, Germany (Hybrid – up to 2 days remote/week) Department: Sales & Marketing Reports To: Managing Director / CEO Target Salary: €80,000 gross/year (plus bonus scheme to be defined) About the Opportunity A well-established German payroll and B2B services provider headquartered in Berlin is looking for an operational, growth-minded Head of Sales & Marketing (m/f/d) . Combining over three decades of service expertise with modern, digital software solutions, the company supports mid-sized businesses with specialized payroll accounting and administrative technology. In this dual-focused role, you will lead a dedicated 5-person team, blending hands-on operational leadership with strategic planning to accelerate lead generation, scale sales operations, and modernize digital marketing workflows. Key Responsibilities Team Leadership & Development: Provide active, hands-on disciplinary and functional management for a 5-member Sales & Marketing team, fostering a collaborative and goal-driven environment. Go-to-Market Strategy: Develop and execute an integrated sales and digital marketing strategy targeting mid-sized businesses for payroll services and proprietary software tools. Operational Sales & Campaign Management: Oversee day-to-day sales operations, drive performance across acquisition channels, and execute multi-channel marketing initiatives (SEO/SEA, CRM campaigns). Process Optimization & CRM Rollout: Evaluate, implement, and optimize CRM and sales automation platforms to modernize lead pipeline management and internal workflows. Budget & Data Ownership: Manage the combined sales and marketing budget. Analyze market trends, competitor insights, and conversion KPIs to refine product positioning and pricing. Strategic Partnerships: Represent the company at industry events, build relationships with key B2B partners, and coordinate cross-functionally with internal payroll and software teams. Required Qualifications & Experience Professional Experience: Minimum 3 years of progressive experience in B2B sales and marketing, including hands-on team leadership. Sector Background: Background in the German service sector—ideally within payroll, HR services, finance, or B2B software/SaaS solutions. Digital & Technical Mastery: Practical proficiency with CRM systems, pipeline management, and digital marketing tools (SEO/SEA, analytics frameworks). Leadership Style: Pragmatic, close-to-the-work leadership approach—able to coach team members while actively executing operational campaigns and client interactions. Education: University degree in Business Administration, Marketing, Sales, or an equivalent professional qualification. Language Skills: Professional proficiency in German (minimum C1) and fluent English (written and spoken). Location: Based in or near Berlin with the ability to maintain a regular onsite presence at the Berlin headquarters. Candidate Profile Data-Driven & Analytical: Comfortably uses data to evaluate campaign ROI, conversion rates, and sales pipeline health. Entrepreneurial Mindset: Highly proactive with a strong hands-on mentality, taking full ownership of initiatives from concept to execution. Communicative Networker: Excellent interpersonal skills with the ability to build rapport across team members, clients, and external stakeholders. What We Offer Flexible Hybrid Model: Up to 2 work-from-home days per week combined with bright, modern office space in Berlin. Net-Salary Optimization: Choice of tailored benefits including mobility allowances, food subsidies, and corporate mobility programs. Health & Well-being: Internal yoga classes, free drinks/fresh fruit, and comprehensive work-life balance initiatives. Culture & Team Spirit: Flat hierarchies, direct decision-making, regular team events, and a positive, supportive team environment. Professional Growth: Dedicated budget for internal/external training, seminars, and leadership coaching. Equipment: High-quality technical setup for both office and home workspace.