Marketing Analytics Consultant (f/m/d) - fixed term of 18 months

Turn customer data into business impact.

Join our Smart Marketing team and shape how data-driven marketing is executed across products such as Mail, Cloud, and Webhosting. Working at the intersection of Marketing, CRM, Product Management, and Analytics, you will drive impactful initiatives, translate customer insights and business requirements into scalable marketing solutions, and influence decisions that improve customer engagement, retention, and commercial performance.

• You act as a trusted partner for business stakeholders, assessing, challenging, and shaping data-driven marketing use cases (e.g., lifecycle campaigns, cross-channel retention, and personalization) while balancing customer value, technical feasibility, and measurable business impact.
• You translate business requirements into scalable solutions within our customer profile, CRM, and personalization landscape, enabling effective audience targeting, personalization, and campaign execution.
• You consult stakeholders across Sales, CRM, and Product Management on segmentation strategies, campaign optimization, and data-driven decision-making.
• You drive annual budget planning and monthly forecasting processes for our division, ensuring alignment between business priorities, financial targets, and investment decisions in close collaboration with Controlling and key stakeholders.
• You analyze campaign and customer data (e.g., using SQL, Tableau, or similar tools), derive actionable insights, and continuously improve marketing performance.