Marketing Product Manager- Remote

About Us

PAJ is a leading manufacturer, distributor, and consultant in the field of GPS tracking, headquartered in Windeck-Hurst. We offer GPS trackers for almost every application. PAJ is a highly dynamic and growing company with many creative and dedicated people, both within and outside of Germany. An open communication culture and great personalities are what make us who we are. If you love variety and challenges, then you belong with us!

Learn more at: https://www.paj-gps.com/careers/

What Makes Us Special

• Dynamic & flat hierarchies: Short decision-making paths, fast decisions.
• Family atmosphere: A warm, supportive team.
• Active involvement: Your voice matters. Actively help shape our solutions
• Varied tasks: An exciting workday with growing opportunities
• Support for further development: Outstanding performance is rewarded with development opportunities
• Flexible working: 100% remote
• Job type: Full-time

Your Responsibilities:

• Ownership of specific features and initiatives for our GPS tracking devices, from implementation to market positioning, independently and with a hands-on mentality
• Independent planning, implementation, and management of marketing projects from idea to finished result
• Identification of new target groups and market opportunities to expand our customer base
• Monitoring project progress as well as competitive and market analyses for the ongoing optimization of our activities
• Creation of compelling sales materials, including promotional materials, landing page copy, and platform-specific content, independently conceived and implemented
• Managing communication with internal and external stakeholders to ensure the team stays informed and projects are successfully completed
• Development and independent execution of marketing campaigns with a strong focus on paid social media advertising (Meta, TikTok), organic social content, and email automation
• Identifying potential risks and developing pragmatic solutions to minimize them
• Leading UGC and influencer strategies, including briefing creators and reviewing content for brand compliance

Your Profile:

• Hands-on experience in marketing: you've already implemented a lot yourself and know how to independently drive projects to success
• Broadly skilled as a marketing all-rounder: from content to paid social to email marketing, you're comfortable across various disciplines
• Knowledge of paid social media advertising (Meta Ads Manager, TikTok Ads) and organic social media strategy, with proven campaign success and measurable revenue growth
• Pragmatic, solution-oriented mindset with a clear focus on execution rather than lengthy strategy phases
• Excellent communication skills to convincingly present product benefits in English
• Ability to independently coordinate multiple projects at once while maintaining both attention to detail and the bigger picture
• Experience working with B2C customers and knowledge of SaaS or hardware products is a plus
• Strong understanding of the target audience and a high degree of customer orientation, developing compelling positioning and messaging with a focus on safety, tracking, and trust

Job type: Full-time

Work experience: Experience in marketing and product management

Language: English (C1-C2)

Work location: Remote