Digital Content Creator (f/m/d)

Working at Freudenberg: We will wow your world!

Responsibilities:

• You develop, create, and optimize high-quality digital content for our website, LinkedIn, YouTube, and other communication channels.
• You translate complex topics related to technology, business, and sustainability into clear, engaging, and audience-focused content for international B2B audiences.
• You contribute to the development of our content strategy by planning and managing content pillars, topic clusters, editorial calendars, and content roadmaps.
• You enhance our digital visibility through the targeted use of SEO, semantic optimization, AI search, and other approaches that improve digital discoverability.
• Along the customer journey, you connect website content, social media, campaigns, YouTube, and expert communications to create a compelling cross-channel content experience.
• You advise business functions on content development and coordinate international content projects with internal and external partners.
• You analyze performance metrics, monitor trends in content marketing, AI, and digital communications, and derive actionable optimization measures.

Qualifications:

• Bachelor’s degree or equivalent qualification in Marketing, Communications, Media, Journalism, Public Relations, or a related field.
• Minimum 3 - 5 years of professional experience in the development and continuous enhancement of digital content across websites, LinkedIn, YouTube, landing pages, and other B2B communication channels.
• Strong editorial and conceptual skills, with the ability to communicate complex technical or strategic topics clearly, precisely, and convincingly.
• Solid understanding of SEO, user intent, semantic content structuring, digital visibility, and modern content management systems.
• Excellent communication and consulting skills, with the confidence to collaborate effectively with business functions, subject matter experts, and leadership teams in an international industrial environment.
• Creativity, initiative, analytical thinking, and a strong interest in emerging trends related to content marketing, AI, digital visibility, and evolving communication formats.
• Fluent German and English language skills, both written and spoken, with the ability to adapt content effectively for different markets and international target audiences.

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