Global Content Director – Consumer Brands (f/m/d)

Working at Freudenberg: We will wow your world!

Responsibilities:

• Set the global communication and content strategy, shifting brand building from product facts to emotional connections across major consumer touchpoints
• Turn brand, business and campaign objectives into compelling storytelling, content frameworks (e.g. editorial guidance and consistent messaging, processes and governance) and integrated programs across the consumer journey
• Lead our primary advertising and social media agencies to create bold above-the-line and social concepts—and bring them to life from idea to production
• Inspire and develop the Campaign Content team. Excite senior stakeholders behind brand building and campaign directions, content roadmap and communication toolboxes that deliver our strategic growth plan
• Lead the global team of Campaign and Social Media specialists
  

Qualifications:

• Strong university degree, ideally in Business Studies or Economics; an MBA is a plus
• More than five years leading brand campaigns and content teams, with a strong grasp of emotional brand building
• Experience across relevant media and content disciplines, spanning Advertising, social and digital content
• The ability to turn business goals into compelling stories and integrated content—and lead creative agencies from concept to execution
• Fluent English; additional languages are a plus
  

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