Corporate and Brand Communications Specialist (m/f/d) | Fixed-term until 31.03.2028 | Parental

WHAT YOU WILL BE DOING

Join Panasonic Europe’s Corporate & Brand Communications team to support a broad range of communications across the region. In this parental leave cover role, you’ll develop corporate content, support brand management activities and work with internal stakeholders across our B2B and B2C businesses. You’ll drive growth and manage Panasonic Europe’s LinkedIn channel, while coordinating with European and international colleagues to deliver clear, consistent messaging for internal and external communication channels, adapting content for different audiences.

• Plan and manage Panasonic Europe’s LinkedIn channel, including the editorial calendar, strong copy texting, graphical work in Canva or other graphics tools), hands-on video recordings and postproduction (Adobe), approval management, publishing and performance review.Adapt and localise corporate messages and materials for European audiences, keeping content accurate and consistent with Panasonic’s brandHelp ensure the Panasonic brand is used correctly and consistently across the region, supporting website and social media governance, raising awareness of brand guidelines, contributing to brand training and advising colleagues on the use of the brandLiaise confidently with stakeholders across our B2B and B2C businesses, including senior colleagues, to gather information, manage feedback and deliver content to deadline
• Identify stories across our European businesses and create clear corporate and brand content for different audiences and channels
• Support our B2B and B2C businesses, developing and creating communication materials for them using your broad Corporate Communications expertise. You will work closely with their communication teams and agencies, particularly in terms of Public relations, website and Social Media, and will use AI tools where appropriate and in line with company guidance
• Support European and global brand governance & brand management as well as Corporate brand evaluation initiatives and internal communications activities. For example, a Brand Experience Event for communications and marketing leaders across our European businesses, with planning and practical coordination, content creation, communications
• Build your AI knowledge into our communication initiatives to not only enhance efficiency, but also to develop working processes further or to rethink them

WHAT WE ARE LOOKING FOR

• Solid experience in corporate and brand communications, including creating content for digital and non-digital channels and experience working with video & graphic editing tools
• A good level of experience in Public Relations, with a good understanding of storytelling and the development of media pitches. A good editor network - especially among general interest, news and business media - is a bonus
• Good understanding of brand guidelines and how to apply them consistently across different types of media and markets
• Excellent written and spoken English, with the judgement to turn complex input into clear, engaging copy

WHAT WE OFFER

• A challenging strategic role where you can actively contribute to the company's success and take on responsibility
• International work environment
• Fitness & health benefits
• Flexible working hours
• Mobile working option
• Transportation allowance, special discounts on Panasonic products