Senior CRM (HubSpot) & Marketing Automation Expert (m/f/d)
Quantum-Systems • gilching, Deutschland
Vor einem Tag
Stellenbeschreibung
Overview
In this role you will own and advance Quantum Systems' global HubSpot CRM and marketing automation, shaping scalable lead nurturing and customer journeys. You work across Marketing and Sales to build a data-driven growth engine, optimize campaigns, and report on ROI. You will collaborate with cross-functional teams to enhance digital experiences and drive lead quality. This position offers a growth path into team leadership within a fast-paced, innovation-driven environment.
Leistungen / Benefits
- Company pension scheme
- Flexible working hours
- Mobile Work
- EGYM Wellpass
- Bike-Leasing
- Corporate Benefits
Verantwortungsbereiche
- Own and continuously develop HubSpot as the global CRM platform
- Design, implement and optimize marketing automation workflows
- Create scalable lead nurturing, scoring and lifecycle programs
- Support CRM activities for Events and communications teams
- Develop dashboards and KPI reporting in HubSpot and Power BI
- Collaborate with Website, Content and Social Media teams to improve digital journeys
- Work with Sales, Program and Product Management to increase lead quality and conversion
- Assist integration of Frontify DAM and other MarTech solutions
- Evaluate new marketing technologies and recommend improvements
- Coordinate external implementation partners when needed
- Serve as internal CRM support contact across GTM teams
- Maintain internal CRM documentation and training resources
Zentrale Anforderungen
- A bachelor's degree in Business, Marketing, Information Systems, Data Analytics, or a related field
- 5+ years in Revenue Operations, CRM administration, Marketing/Sales Ops, or related role (B2B tech, SaaS or B2G preferred)
- Initial leadership experience (disciplinary or project leadership)
- Hands-on HubSpot with workflow automation, lifecycle management, and data cleanup
- Strong analytical skills enabling data-driven insights from funnels and campaigns
- Proven B2B Digital Marketing experience and Marketing Automation expertise
- Proactive, organized, and capable of serving as CRM go-to person in a fast-paced, innovative environment
- Strong project management skills with cross-functional coordination
- Fluent English and German (written and spoken)
- Nice to have: experience with DAM platforms, API-based integrations, Power BI
- Proactive and implementation-driven
- Organized with a hands-on mentality
- Ownership mindset
- HubSpot workflow automation
- Lifecycle management
- Data cleanup and data quality