Vertical Marketing Manager (m/f/d)

Temporary Employment Professional Erlangen Your Job Description Applying TI's new digital naming structure across the product portfolio and marketing assets, and supporting the transition of customer-facing channels to the brandDeveloping the structure of the TI website, webpages and landing pages with intuitive navigation, relevant content and a consistent customer experienceCreating customer-focused messaging and content, including webinars, presentations, brochures, articles, videos and social media activities for business leadershipPlanning and delivering integrated digital campaigns that explain the portfolio, demonstrate customer value and drive awareness, engagement and demandDeveloping high-impact reference stories and promoting them across multiple channelsPreparing trade fairs, conferences and customer events, from messaging and content to digital promotion and lead follow-up alignmentCollaborating closely with internal and external partners, subject matter experts and leaders to deliver high-quality assets on timeTracking relevant marketing and digital KPIs, recommending and implementing improvements, maintaining existing assets and ensuring compliance with brand, legal, accessibility and communications standard Your qualification profile Bachelor's or Master's degree in Marketing, Communications, Business Administration, Digital Media or a related fieldExperience in B2B, digital or portfolio marketing, ideally in an industrial, technology, energy or engineering environmentHands-on experience in website and content management, integrated campaigns, social media, webinars, events and performance measurementStrong storytelling skills and the ability to translate complex technical topics into clear customer benefits and compelling contentSolid project and stakeholder management skills, including in an international matrix organization with many contributors and competing prioritiesA structured, proactive and collaborative working style that combines customer focus, creativity, analytical thinking and attention to detailExcellent written and spoken English; additional languages are an advantage What we offer you An international working environment with close collaboration across teams, experts and leadershipFlexible working arrangements, including options for remote work (2 - 3 days)Room for personal and professional development, with the freedom to bring in your own ideas and grow with the rol About YER Germany Whether you're just starting out, a seasoned expert, or already leading teams - we're by your side throughout your entire career journey. We offer exciting job opportunities across Germany, with a strong focus on the mobility, tech, and energy sectors. Our goal? To find the perfect match for you. From junior to director, we've got roles to suit every ambition. As part of the YER Group, we're expanding our international services - giving you access to even more diverse projects and career paths. Secure your dream job with one of our prestigious client companies or join our internal team - and take the next step in your career with us!