Head of Brand (m/w/d)

Your mission

• Brand Strategy & Identity: Define and develop the brand positioning, DNA, values and visual and verbal identity, ensuring a consistent brand experience across all touchpoints.
• Integrated Marketing & Communications: Lead the global 360° marketing strategy across paid, owned and earned media, including PR, influencer relations, social media, e-commerce and digital marketing.
• Content & Creative Direction: Set the creative direction for campaigns, photography, film, editorial and digital content, managing creative partners, agencies and production.
• Brand Experiences & Partnerships: Develop and deliver premium brand experiences, events, launches and strategic collaborations that strengthen brand desirability and client engagement.
• Retail & Trade Marketing: Drive brand expression across boutiques, shop-in-shops, wholesale partners, visual merchandising and trade marketing initiatives.
• Clienteling & CRM: Define and drive the client strategy in close collaboration with the Commercial Director, overseeing CRM, client segmentation, personalised communications and VIC engagement.
• Leadership & Budget Management: Own the annual brand strategy, marketing calendar and budget. Lead and develop a high-performing marketing team of 5–10 people and manage the agency network, ensuring creative excellence and measurable commercial impact.

Your profile

Experience & Expertise

• Senior marketing leader in fine or high jewellery, watches or luxury fashion
• Proven 360° track record: brand platform, media (paid, owned, earned), content, events, retail scenography and CRM
• Experience leading artistic direction with creative talents and agencies
• Experience deploying marketing across multiple markets (Europe and US) and channels (retail, wholesale, digital)

Skills & Attributes

• Strong aesthetic sensibility and creative judgement, balanced with commercial and analytical rigour
• Refined understanding of luxury codes, storytelling and client experience
• Digital and data fluency: performance media, social, e-commerce and CRM tools
• Credible partner to the CEO, Head of Design, Commercial Director and leadership team
• Inspiring leader able to build and develop a team and manage agencies

Additional Requirements

• Willingness to travel, with permanent base in Munich
• German and English language skills
• Established relationships within the luxury, media and influence industries are a plus

Why us?

This would be the new text: Become part of the success story of TAMARA COMOLLI and seize a unique opportunity to shape the next chapter of an iconic luxury brand.

With a new strategy and a new management team in place, this is an exceptional opportunity to take on a key leadership role as Head of Brand, working closely with the new leadership team to translate the brand's strategic vision into action, drive its implementation and play a pivotal role in shaping its future success. You will have the opportunity to make a lasting impact on the brand while driving your own professional and personal development.

About us

TAMARA COMOLLI is THE brand for extraordinary jewellery, outstanding gemstone combinations and playful yet sophisticated designs. Become part of the phantastic team!
We are looking forward to your application.