Assistant Manager Sales Marketing

Start: ASAP

Salary: Negotiable

Languages: German and English

Location: Dusseldorf

Drive New Business. Build Relationships. Deliver Growth.

I am looking for a proactive, commercially driven Assistant Sales & Marketing Manager to join our client in Düsseldorf.

This is a role for a true hunter—someone who enjoys identifying new opportunities, building a strong local network, and converting corporate, MICE, group, and event business into profitable revenue.

You will support the commercial strategy while taking ownership of proactive sales activity, key-account development, and market intelligence.

Your Responsibilities

Sales Development

• Identify, approach, and convert new business opportunities across corporate, MICE, groups, events, associations, travel agencies, and local business partners.
• Build and maintain a strong network within Düsseldorf and the wider North Rhine-Westphalia market.
• Conduct proactive sales calls, client meetings, site inspections, presentations, and follow-up activity.
• Develop tailored proposals combining guestrooms, meeting space, events, food and beverage, and additional hotel services.
• Negotiate commercial terms, secure agreements, and convert qualified opportunities into confirmed business.
• Manage and grow a portfolio of key accounts, ensuring regular contact, account reviews, and a clear pipeline of opportunities.
• Achieve agreed revenue, occupancy, market-share, and conversion targets.

MICE and Corporate Sales

• Bring deep knowledge of the Düsseldorf MICE market, including corporate clients, agencies, event organisers, associations, and conference decision-makers.
• Develop relationships with meeting planners, event agencies, corporate bookers, and local industry partners.
• Identify meeting, conference, incentive, exhibition, and event opportunities.
• Work closely with the Events and Operations teams to ensure accurate handovers and excellent delivery of confirmed business.
• Support the positioning of the hotel as a preferred venue for corporate meetings, conferences, and events.

Marketing and Market Intelligence

• Support the development and execution of the hotel’s sales and marketing plan.
• Contribute to campaigns, promotions, client events, networking activities, trade shows, roadshows, and familiarisation trips.
• Represent the hotel professionally at external events and in the local business community.
• Monitor market trends, competitor activity, demand patterns, and customer expectations.
• Share commercial insights and recommendations with the sales leadership team.
• Maintain accurate and up-to-date client, account, lead, and activity data in the CRM.

Team and Commercial Support

• Work closely with Sales, Revenue, Marketing, E-commerce, Reservations, Events, and Operations.
• Support the wider sales team in achieving commercial objectives and maximising revenue opportunities.
• Contribute ideas for new business development, campaigns, partnerships, and market-activation initiatives.
• Support cluster opportunities and cross-selling where relevant.

What We Are Looking For

• Fluent German and English, both written and spoken.
• Previous experience in hotel sales, corporate sales, MICE, events, travel, or a comparable commercial role.
• Proven experience in proactive new-business development and key-account management.
• Strong existing network within the Düsseldorf market and/or North Rhine-Westphalia.
• Excellent knowledge of the MICE and corporate segments.
• A natural hunter mentality: confident, persistent, commercially curious, and comfortable approaching new clients.
• Strong negotiation, presentation, communication, and relationship-building skills.
• A self-starter who takes ownership, works independently, and follows opportunities through to conversion.
• Excellent organisational skills and the ability to manage multiple priorities.
• A positive, flexible, and solutions-focused approach.
• Experience with CRM systems, hotel sales systems, and Microsoft Office is an advantage.