Marketing Manager Paid Social, DE

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the Role

As a Paid Social Media Manager, you’ll bring eBay’s brand to life across social platforms through meaningful, data-driven campaigns that connect with diverse audiences and deliver measurable results.

Working within the EU Brand & Media team, you’ll partner with colleagues across eBay, as well as with agencies and platform partners, to transform creative ideas and strategic storytelling into high-performing social activations. You’ll help shape regional campaigns that reflect eBay’s global brand vision—ensuring consistency, collaboration, and shared success across markets—while driving innovation, experimentation, and continuous improvement.

What you will accomplish:

• Develop and execute inclusive and effective paid social strategies that support marketing and business goals across the full customer journey—from awareness to conversion.

• Plan, launch, and manage social campaigns across multiple platforms, ensuring efficient budget use and alignment with key performance goals.

• Analyze and optimize campaign performance, turning insights into action to continuously improve results and scale impact.

• Collaborate closely with cross-functional teams, media planners, brand partners, and agencies to ensure alignment, transparency, and smooth execution.

• Test and learn: run A/B and multivariate tests to identify what resonates most—across creative, audiences, and bidding strategies—and apply those findings in future campaigns.

• Champion innovation: explore emerging platforms, tools, and formats to keep eBay’s paid social presence fresh, relevant, and ahead of trends.

What you will bring:

• 4+ years of experience in paid digital media, including at least 3 years focused on paid social (e.g., Meta, TikTok, Pinterest, Snapchat, Reddit).

• A strong grasp of social advertising, platform capabilities, audience insights, and evolving industry trends.

• Validated experience running and optimizing campaigns with a data-informed, test-and-learn approach.

• Excellent collaboration skills—comfortable working in a cross-functional, multicultural environment with diverse partners.

• Analytical approach and attention to detail, with the ability to translate data into clear, actionable recommendations.

• Strong communicator and relationship builder, able to influence and align across teams with empathy and clarity.

• Bachelor’s degree or equivalent practical experience.

• Excellent German language knowledge.

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