Sales & Demand Planner DACH (all genders)

About tonies:

​​​​tonies is the globally leading interactive audio platform for children with more than 10 million Tonieboxes and 125 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes around 1,400 Tonies in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

You as part of tonies:

As a Sales & Demand Planner, you will be the driving force behind our strategic sales forecasting and inventory optimization. This unique opportunity empowers you to own the demand planning strategy and operations. You will be responsible for building, refining, and executing demand plans for the DACH market.
This position directly impacts our commercial success and contributes significantly to operational excellence in the German market. This is a role for a hands-on professional who drives continuous improvement and ensures seamless collaboration across all functional interfaces, guaranteeing operational readiness and outstanding customer satisfaction. Are you ready to shape the future of planning at tonies?

Your tasks and responsibilities will include:

1. Sales & Demand Forecasting

• Develop and maintain accurate statistical sales forecasts at various levels of aggregation (SKU, product family, customer) using historical data, market intelligence, promotional plans, and input from sales and marketing teams.
• Translate sales forecasts into actionable demand plans for production and inventory management.
• Collaborate with Sales and Marketing to incorporate new product introductions, promotions, and seasonality into the demand plan.
• Monitor and analyze market trends, competitor activities, and economic factors that may impact demand.
• Work closely with the supply chain and production teams to ensure alignment between demand plans and operational capabilities.
• Manage product lifecycles, including planning for new product launches, discontinuations, and end-of-life inventory.

2. Inventory Management

• Maintain optimal inventory levels to support sales targets while minimizing carrying costs and obsolescence.
• Monitor inventory performance, identify potential stock-outs or excess inventory, and propose solutions.
• Collaborate with procurement and logistics to ensure timely availability of materials and finished goods.

3. Reporting & Analysis

• Generate regular reports on forecast accuracy, inventory levels, sales performance, and other key planning metrics.
• Conduct ad-hoc analysis to support business decisions and identify opportunities for improvement.
• Analyze forecast accuracy and identify root causes of significant variances, implementing corrective actions and continuous improvement initiatives.

What we are looking for:

• Bachelor's degree in Supply Chain Management, Business Administration, Economics, Statistics, or a related field.
• 5 years of experience in demand planning & sales forecasting, preferably within the consumer product industry.
• Strong analytical and quantitative skills with the ability to interpret complex data and make informed decisions.
• Proficiency in advanced Excel (e.g., pivot tables, VLOOKUPs, data analysis tools).
• Experience with ERP/MRP systems (e.g., SAP, Microsoft BC) and demand planning software.
• Excellent communication, interpersonal, and presentation skills.
• Fluent in German and English language.
• Strong problem-solving abilities and attention to detail.

Why tonies?

• Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
• Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
• Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
• Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
• Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
• Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
• Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
• Discounts: Benefit from attractive discounts on our entire range of tonies products.

Good to know:

As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

We look forward to hearing from you!

Esther Sommerfeld
Team Lead Talent Acquisition - Central