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CRM-Manager (m / w / d)

CRM-Manager (m / w / d)

Web Inclusion GmbHLeipzig, Sachsen, DE
Vor 6 Tagen
Stellenbeschreibung

Deine Aufgaben

CRM Strategy & Administration

  • Build, configure, and optimize HubSpot CRM to align with marketing and sales workflows and enable efficient lead capture, nurturing, and handover.
  • Define and implement key workflows, automation, and CRM best practices from scratch.
  • Serve as the primary administrator, managing user roles, permissions, integrations, and troubleshooting.

Lead Management & Segmentation

  • Develop and own segmentation strategies to ensure accurate, relevant marketing lists.
  • Design and refine lead scoring & routing systems to ensure timely handovers to Sales & Partnerships.

    • E-mail Marketing & Automation

  • Establish and manage newsletter campaigns to drive engagement and conversion.
  • Build and optimize lead nurturing workflows, incorporating A / B testing, personalization, and dynamic content.
  • Implement re-engagement campaigns to reactivate inactive leads.
  • Ensure GDPR compliance, optimizing opt-in rates, email deliverability, and sender reputation.

    • Data Quality & Reporting

  • Maintain CRM data quality, ensuring clean, accurate, and deduplicated lead / contact records.
  • Develop dashboards and reports for Marketing KPIs, attribution, pipeline impact, and conversion rates.
  • Provide monthly funnel lead quality, volume and conversion reports to track performance and identify opportunities.

    • Cross-functional collaboration

  • Work closely with Sales & Customer Success to streamline lead handovers, pipeline tracking, and reporting.
  • Train and enable teams on HubSpot best practices, reporting, and automation.

    • Dein Profil

  • B2B SaaS experience in CRM, marketing automation, or operations roles.
  • HubSpot Administration expertise, including workflows, integrations, automation, and troubleshooting  (certifications are a plus) .
  • Strong understanding of lead lifecycle management, including lead scoring, routing, and nurturing workflows.
  • Experience integrating HubSpot with tools like Typeform, Calendly, LinkedIn Ads, Google Ads, Zapier, Webinar and BI tools.
  • Ability to maintain CRM data hygiene and build dashboards & reports for tracking marketing performance.
  • Bilingual in English & German, capable of crafting nurturing and marketing emails in both languages and collaborating with DACH and European country teams.
  • Proactive problem solver who takes initiative and ownership of projects.
  • Comfortable in a fast-paced startup environment, balancing multiple priorities.
  • Strong communicator who can align with Sales, Customer Success, and GTM leadership.
  • Ability to translate complex CRM and data topics into clear, actionable insights.

    • Warum wir?

  • The chance to be part of our success story at a very early stage
  • Full ownership for your area
  • An incredibly friendly and supportive team in which everyone works towards the same goals
  • Collaboration at eye-level across the full company
  • Leading investors to support you in your role as sparring partners and advisors

    • Über uns

    Wir stehen mit Eye-Able noch ganz am Anfang unserer Erfolgsgeschichte und haben noch viel vor. Werde Teil des Marktführers für digitale Barrierefreiheit, gestalte mit uns Lösungen für ein zugänglicheres Internet und mache die Welt ein bisschen barrierefreier.

    Wir haben Dich neugierig gemacht? Dann bewerbe dich gerne bei uns. Wir freuen uns auf deine Bewerbung!