Brand Communications Manager
LanceSoft Europe
Munich, Germany
Job Title : Brand Communications Manager
Location : Bavaria, Germany (Hybrid)
Type : 3+ months contract
Job Description
- Deliver digital and retail strategy, and creation of the promo and full-price toolkits for the holiday commercial moment based on an initial comms brief received by brand comms, considering markets’ feedback via two market update calls with internals, and own expertise in the digital and retail space.
- Collecting input from markets, via the 2 market update calls to understand their needs for tools creation for both promo and full-price Holiday phases - sharing updates with markets via email (once a month) and create decks for market updates deck (maximum 5).
- Give input and feedback to external creative agencies regarding digital and retail deliverables, from creative development, tools execution and through to toolkit creation and delivery, based on an initial comms brief, markets’ feedback, and own expertise.
Deliverables to be created based on comms brief and content plans received from Global Retail Activation, and Global Experience Planning and Global Digital Activation, via Air table, upfront.
- Reviewing and providing feedback within creative development process, based on professional expertise with brand communications and knowledge consolidated from the relevant stakeholders and markets, during the 2 market update calls, and based on comms briefing.
- Professionally consult and feedback (own expertise) in pre-production process on shot-list, production crew, locations, casting, styling and hair & make up.
- Professionally consult and feedback (own expertise) during the post-production for this campaign regarding final selects, retouching notes (images) and edits (video) considering the needs of the digital and retail deliverables and the input received from markets during market interaction calls and from the global digital and retail activation teams during weekly check-in calls.
The contractor acts as an external consultant towards the external agencies.
Vor 19 Tagen