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CRM Marketing Manager (m / f / d)

home24 SEBerlin

Vor 30+ Tagen

Anstellungsart

Vollzeit

Stellenbeschreibung

For our headquarters in Berlin Prenzlauer-Berg, we are looking to have you on-board as our new :

CRM Marketing Manager (m / f / d)

We are seeking a dynamic and experienced CRM Manager to join our team, with a primary focus on segmentation and personalization strategies. In this role, you will play a crucial part in shaping our customer experience initiatives to enhance customer engagement, ensure seamless customer journey and drive business growth.You will be responsible for developing data-driven CRM communication approaches and segmented / personalized campaign and playout logics. Additionally, the position involves project management responsibilities, overseeing the introduction of new tools and testing innovative features to enhance our CRM capabilities.

Are you ready to bring your expertise to our team and drive our customer relationship management strategies to new heights?

Your Responsibilities

You develop and implement segmentation strategies to effectively target specific customer groups
You utilize data-driven insight to identify key segments and continuously refine targeting criteria for optimal campaign performance and to enhance segmentation effectiveness
You drive personalized customer experiences by tailoring content and messaging according to individual preferences and behavior
You collaborate with cross-functional teams to deliver cohesive and impactful campaigns
Own and drive new and existing CRM initiatives with insightful data driven behavior
You utilize analytics tools to measure campaign performance, providing insights and recommendations for continuous improvement
You execute and monitor CRM campaigns, ensuring alignment with KPIs
You evaluate, select and implement CRM tools as well as optimize our existing CRM tool landscape to ensure enhancement of segmentation and personalization strategy
You benchmark and develop innovative customer communication and engagement approaches

Your Profile

You have 3+ years of professional experience in the field of CRM, e-Mail Marketing and ideally with a focus on segmentation and personalization in the e-Commerce environment

You have a strong understanding of customer data and segmentation models

You have good experience in stakeholder management or working in cross-functional teams combined with strong communication skills

You have proficient experience with an email service provider (ideally Emarsys), experience with personalization tools (e.g. Dynamic Yield) are a plus

You have an empathic mindset to understand our customer needs at a certain lifestage

You are a team player with enthusiasm and commitment

You are enthusiastic about the latest trends and benchmarks in the field of CRM

You have an analytical approach as well as a high degree of initiative,data-driven mindset and work problem-solving-oriented and performance-driven

You are fluent in English

What we offer you

Your impact

The chance to make an impact in a highly motivated team of professionals

An open-minded culture ready to incorporate new and creative ideas

Your growth

Mentoring and support from experienced colleagues

Extensive learning opportunities from our home24 academy and external partners

Room for growth and development within your role through regular feedback rounds

Your path

Hybrid working model : you have the flexibility to work from home on Wednesdays and Fridays in our standard working mode. We are in the office together Mondays, Tuesdays and Thursdays

The possibility to work up to two months per year within Germany or from an EU country

Up to 30 days paid vacation each year to unwind and recharge

City mobility with a subsidized public transportation ticket and our eco-friendly bike leasing program #ridinghome

Your second home

International campus in the heart of Berlin featuring drive-in bicycle garage, outdoor space and lounge areas, fitness facilities, parent and multi-faith rooms close to the Berlin S-Bahn train station Landsberger Allee

Company benefits including a pension scheme, 30 % off the home24 assortment, and employee discounts at partner organizations

You want to learn more about our home24 company culture and what it is like to be a homie? Follow @teamhome24 on Instagram

If you want to become part of a thrilling success story – we are looking forward to your application. Please send us your resume, cover letter and all relevant documents together with your salary expectations and the earliest possible starting date via our career site.

Your home is surely filled with furniture of varying materials and styles. The same is true for home24 as an employer. We celebrate the diversity of the people who work with us. Be who you are and feel welcome to #makeyourselfathome24

You can find all job offers on our !

home24 SE | Otto-Ostrowski-Straße 3 | 10249 Berlin | Contact : Andrew Thomas

We are home24, the leading home & living e-commerce platform in continental Europe and Brazil. We are currently active in eight countries. Over 1,000 Homies work together towards a common goal : to create happy homes for everyone and every budget.

How can we reach this goal? With an assortment of over 250,000 pieces of furniture and accessories from more than 1,000 suppliers, we offer the perfect addition to any living space combined with the comfort of being able to shop from anywhere.

What makes us proud to be Homies? We are pioneers in our market who seamlessly combine technology and creativity. We utilize data to provide personalized recommendations, tips and inspiration for every home.

At home24, we strive to deliver a superior assortment of products and the best service. To do this, we need fresh ideas, 100% motivation, and dedication to our company mission. We always have a space at our table for service-minded individuals who are passionate about digitization and modern living.