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Data Analyst (m / f / d) Marketing Measurement

Data Analyst (m / f / d) Marketing Measurement

The Stepstone GroupDüsseldorf, NRW, DE
Vor 18 Tagen
Stellenbeschreibung

Job Description

Join our team and you’ll be responsible for driving marketing effectiveness across all marketing channels leveraging advanced marketing analytics techniques.

Working in the Marketing Analytics department, you will work closely with our Marketing, Analytics and Data Science teams to understand and improve the optimal allocation of our marketing investments.

You will play a vital role as we reimagine the labour market to make it work for everybody.

Your responsibilities :

  • Design, implement and analyze incrementality tests to measure the true impact of our marketing investments
  • Collaborate with the Budget Planning and Forecasting Lead to improve and automate our budget allocation and planning processes
  • Design and implement marketing measurement tools (i.e. Marketing Mix Modelling, Attribution) to ensure a holistic approach to assessing the impact of our marketing channels
  • Construct, maintain and refine data products and setup (automated) data pipelines
  • Collaborate closely with our Marketing, Brand, Data Engineering, Data Science and various other Analytics teams to prepare data-based decision-making

Qualifications

  • You possess relevant professional experience in an analytical role ideally in a digital business, consultancy, media or market research
  • You hold a relevant degree in Economics, Statistics, Mathematics, Marketing or any related discipline
  • You have coding experience in Python / R and SQL and you are keen on learning more
  • You are already familiar with one of the Marketing Analytics technologies like attribution modelling, incrementality testing, A / B testing
  • Ability to identify and solve complex analytical challenges and to communicate them with both technical and non-technical stakeholders
  • You are fluent in English, German is a plus

    • Additional Information

    We’re a community here that cares as much about your life outside work as how you feel when you’re with us. Because your job shouldn’t take over your life, it should enrich it. Here are some of the benefits we offer :

  • 30 days of holidays + 1 Cultural Heritage Day + 2 extra days for Christmas and New Year's Eve
  • Hybrid working model
  • Company pension scheme
  • 24 / 7 Employee Assistance Programme
  • Life Assurance Cover
  • Volunteering days
  • Job bike
  • Discounted parking or job ticket
  • In-house gym
  • In-house barista
  • And you can bring your dog to the office

    • Our commitment

    Equal opportunities are important to us. We believe that diversity and inclusion at The Stepstone Group are critical to our success as a global company, so we want to recruit, develop, and keep the best talent. We encourage applications from everyone, regardless of background, gender identity, sexual orientation, disability status, ethnicity, belief, age, family or parental status, and any other characteristic.