(Senior) Marketing & Tracking Analyst

Intro We are Gemma Analytics : a Berlin-based company specializing in generating insights in high-performance data infrastructure. Gemma was founded in early 2020 by two data enthusiasts. Ever since, we have helped over 70 companies to become more data-driven and successful. We have a fun, honest, and inclusive work environment. We are always looking for data-minded people we can learn from. Tasks About the Job At Gemma Analytics, we help clients become more data-driven by leveraging data to drive smarter marketing strategies and optimize business performance. As a Marketing & Tracking Analyst, you'll not only work with marketing data but also dive into the engineering side of analytics, enabling more sophisticated and actionable insights. You'll collaborate cross-functionally with client stakeholders and our internal data specialists to ensure that tracking, analytics, and reporting are efficiently set up to maximize the value of data across campaigns. This role gives you the opportunity to tackle complex problems while helping startups and SMEs make well-informed, data-driven decisions. Responsibilities As we are tooling-agnostic, you will touch on multiple technologies and understand the in’s & out’s of what is currently possible in the data landscape Implement and optimize tracking setups across web and app environments, ensuring accurate data capture for marketing performance analysis Develop and optimize marketing attribution models, customer segmentation strategies, and other analytical methods that improve campaign performance Collaborate and connect with domain experts to solve data and tracking obstacles in various industries Develop advanced data reporting and visualizations Apply data modeling methodologies and contribute to a robust data platform for our clients Requirements You are someone who loves working with marketing and tracking data and is eager to learn and grow within the field of analytics engineering. Besides that, we are looking for the following : Experience with SQL and relational databases At least 3 years of experience in marketing analytics or performance marketing, with a proven track record in analysing and optimizing campaigns Strong experience with tracking tools, especially GA4, and the ability to implement and optimize tracking for both web and app environments Fluency in English Optional : Hands-on experience with data visualization tools such as Tableau, Power BI, or similar, to communicate insights clearly to non-technical stakeholders Optional : Experience with one or more programming languages (Python preferred) Optional : Experience with managing stakeholder relationships in projects Benefits We are located in Berlin, close to Nordbahnhof. We are currently 17 colleagues and will grow to 22 colleagues this year. Other perks include : We are a hybrid company that meets in the office twice a week - one common office day and one flexible day We allow for intra-EU workcations for up to 3 months a year (extra-EU workcations also if this is allowed) We have an honest, inclusive work environment and want to nurture this environment We don’t compromise on equipment - a powerful Laptop, extra screens, and all the tools you need to be effective We will surround you with great people who love to solve (mostly data) riddles We believe in efficient working hours rather than long working hours - we focus on the output rather than the input We learn and share during meetups, lunch & learn sessions and are open to further initiatives We pay a market-friendly salary and we additionally distribute at least 20% of profits to our employees We are fast-growing and have technology at our core, yet we do not rely on a VC and operate profitably We have a great yearly offsite event that brings us all together for a full week, enjoying good food, and having a good time (2021 : Austria, 2022 : Czech Republic, 2023 : Germany, 2024 : Germany) Closing How you’ll get here CV Screening Phone / Coffee / Tea Initial Conversation Hiring Test Interviews with 2-3 future colleagues Reference calls Offer + Hired Looking forward to your application : )