Head of Organic Acquisition (SEO / Content Marketing)
About Consultport
We are on a mission to build the world's No. 1 platform for consulting services. As a One-Stop-Shop for all of their consulting needs on a global scale, we help organizations advance their most critical projects better and faster than ever before.
We’re a young, and fast-growing company, led by experienced entrepreneurs. They have a background in the Boston Consulting Group, Rocket Internet, Ebay, and BCG Digital Ventures.
We hire smart, and highly adaptable people who have a strong drive and growth mindset.
While everyone on our team is an A-player, our culture is very collaborative and friendly. We encourage everyone to bring in their own ideas and take the initiative to move our ship forward.
Moreover, we foster a culture of feedback and continuous learning.
Our mission is huge and this is why we need the most amazing team on board!
As Head of Organic Acquisition at Consultport, you will drive our organic acquisition growth through constant development of our strategic content production, SEO (on-page and off-page), optimizations, and amplifying it across social platforms, blogs, podcasts, and webinars.
If you're ready to make a substantial impact and drive our organic acquisition forward, we welcome your expertise and leadership to elevate Consultport to new levels of success.
Your role
Content Marketing Strategy and Execution :
- Develop our overall SEO and content marketing strategy (on-page and off-page)
- Drive the implementation of our SEO and organic growth initiatives, to improve search rankings and increase organic visibility
- Optimize all web-related aspects, such as improving website UX, growing conversions, planning content, optimizing and execution of our SEO strategy
- Conduct keyword research , analyze competitor strategies, and identify opportunities for content optimization
- Develop and optimize our landing pages , acquisition-oriented pages, templates, content pieces, freebies, and tools that we offer
- Conduct AB tests for conversion improvements and experiment to scale acquisition
- Oversee copy and design creation , and ensure a high quality and alignment with our Consultport brand voice, style, and design standards while optimizing acquisition growth.
- Manage our designer, content creators, and copywriters , and provide guidance to enhance content quality, performance & user growth
- Track and analyze growth and performance metrics of content and web, and make data-driven recommendations to grow & optimize our user growth
You would be a great fit if you have
- 3+ years of organic growth marketing experience with expertise in SEO, Content Marketing, Social Media, and email marketing
- Very strong sense for great content quality that attracts and converts users
- Experience in fast-paced environments and the B2B service industry
- Outstanding analytical skills and data-driven mindset
- A keen interest in the global consulting industry and future of work topics
- Excellent communication (English and German fluency is a must and French is nice to have)
Why should you join?
- Work on an ambitious vision - to build the World's No. 1 platform for Consulting Services
- Join an international team of highly talented and driven people
- Think and act globally, as we already work across Europe, the Middle East, North America, and South-East Asia
- Take full ownership and responsibility fast
- Grow fast, personally and professionally, within our rapidly extending organization
- Learn every day, as we foster a strong learning culture and offer individual development budget
- Attractive growth package : incl. salary base, bonus, and equity components
- 27 days of holidays + 1 day extra per annum