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Head of Growth Marketing and Operations

Head of Growth Marketing and Operations

EQS GroupMunich
Vor 4 Tagen
Stellenbeschreibung

JOIN OUR TEAM

EQS Group  is a leading  international cloud provider in the areas of  compliance & ethics, data privacy, sustainability management, and investor relations . By working with EQS Group, thousands of companies worldwide inspire trust by fulfilling complex national and international disclosure obligations, minimizing risks, and communicating transparently with stakeholders.

Transparency  is especially important to us. That is why we communicate all our commitments to  sustainability, diversity, equality, and well-being  on our homepage and our social media platforms. We do this for you, for us, for everyone – fairly and publicly.

The key to our success is  hiring talented people who bring passion to the table every day, take responsibility, and support each other in the best possible way to create a trustworthy environment.

OUR CULTURE DRIVES OUR BENEFITS

  • You're  important. A trusting environment and lifelong learning for your individual development. Set personal development goals, receive support and regular feedback. We support you in equipping yourself for success.
  • Living our values.  Take responsibility for a variety of tasks, find out what you like to work on, and find your way to make your own personal impact with us!
  • Great atmosphere.  Regular team events, parties, and a talented international team with a common goal that unites us all.
  • Be part of an exciting journey. Contribute to our success story of becoming the leading European cloud provider for corporate compliance and investor relations solutions.
  • Work-life balance is  a must .  We offer flexibility through our hybrid-working model, conveniently arrange your working hours, and the ability to work from abroad within the EU.
  • Your Special Extra. Benefits may vary per location, but we offer a wide range of perks!

YOUR IMPACT

The Head of Marketing Operations is a critical leadership role responsible for driving the efficiency and effectiveness of the marketing organization. This role will oversee the strategy, implementation, and optimization of all marketing operations functions, ensuring alignment with business goals and maximizing ROI. The ideal candidate is a data-driven, technically proficient, and collaborative leader with a proven track record of building and scaling marketing operations teams and processes.

Key Responsibilities :

  • Marketing Automation & Email Marketing :  Lead the strategy, implementation, and ongoing management of marketing automation platforms (e.g., HubSpot) and email marketing programs. This includes campaign development, segmentation, personalization, testing, and reporting.
  • Paid Media :  Oversee the planning, execution, and optimization of paid media campaigns across various channels (e.g., Google Ads, social media advertising, programmatic advertising). Collaborate with the content team to ensure consistent messaging and creative alignment.
  • Digital Platforms (Website & Landing Pages) :  Manage the digital platforms supporting the company website and campaign landing pages. This includes website analytics, optimization, and collaboration with development teams.
  • Lead Management & Sales Operations Alignment :  Own the lead management process, including lead capture, lead routing, lead scoring, and lead nurturing. Work closely with Sales Operations to ensure seamless lead flow and efficient handoff processes.
  • Email Governance & Compliance : Establish and enforce email governance policies and best practices across all teams within the organization. Act as a central service provider for email delivery, ensuring compliance with GDPR, opt-in management, and consent management regulations. Maintain the health and integrity of the email database.
  • SEO Management :  Oversee SEO initiatives, working collaboratively with the content team to develop and optimize SEO-friendly content. Monitor SEO performance and implement strategies to improve organic search visibility.
  • Marketing Technology Stack : Be responsible for the selection, implementation, and ongoing management of the marketing technology stack. Evaluate and recommend new technologies to enhance marketing effectiveness.
  • Team Leadership & Management :  Lead, mentor, and develop a high-performing marketing operations team. Set clear goals, provide regular feedback, and foster a culture of collaboration and innovation.
  • Agency & Vendor Management :  Manage relationships with external agencies and service providers, ensuring they deliver high-quality work within budget and on time.
  • Account-Based Marketing (ABM) Orchestration : Orchestrate ABM activities from a technical and lead / account management perspective. This includes identifying target accounts, personalizing messaging, and tracking campaign performance.
  • Budget Management : Manage the marketing operations budget effectively, ensuring resources are allocated strategically to maximize ROI.
  • Reporting & Analytics : Develop and maintain key performance indicators (KPIs) and dashboards to track marketing performance and provide insights to the CMO and other stakeholders.

    • THIS IS YOU

  • Bachelor's degree in Marketing, Business, or a related field. MBA or Master's degree preferred.
  • 10+  years of experience in marketing operations , with a proven track record of success.
  • Deep understanding of marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and email marketing best practices.
  • Strong knowledge of paid media strategies and platforms .
  • Experience managing website platforms and landing page optimization.
  • Expertise in lead management, lead scoring, and sales operations alignment.
  • Strong understanding of GDPR, email compliance, and data privacy regulations.
  • Solid  understanding of SEO principles  and best practices.
  • Experience managing marketing technology stacks and evaluating new technologies.
  • Excellent leadership, communication, and interpersonal skills.
  • Data-driven and analytical mindset  with experience using marketing analytics tools.
  • Experience managing agencies and vendors.
  • Experience with ABM strategies and execution.

    • About us

    EQS Group is a leading international cloud provider in the areas of compliance & ethics, data privacy, sustainability management, and investor relations . More than 10,000 companies across the world use EQS Group’s products to build trust by reliably and securely meeting complex regulatory requirements, minimizing risks and transparently reporting on business performance and its impact on society and the environment.

    EQS Group’s products are bundled in the cloud-based software EQS COCKPIT . This allows compliance processes in the areas of whistleblower protection and case handling, policy management and approval processes to be managed just as professionally as business partners, third parties and risks, insider lists and reporting obligations. In addition, EQS Group provides software for the fulfillment of human rights due diligence obligations along corporate supply chains, ensure compliance with data privacy regulations like GDPR and EU AI Act , and support efficient ESG management and compliant sustainability reporting. Listed companies also benefit from a global newswire, investor targeting and contact management, as well as IR websites and webcasts for efficient and secure investor communication.

    EQS Group was founded in Munich in 2000. Today, the group employs around 650 professionals worldwide.

    Join our team at EQS Group and become part of a dynamic and inclusive workplace that celebrates individuality. We welcome individuals from all backgrounds who share our commitment to excellence and our passion for creating a diverse and inclusive workforce.

    Take a look at or as well as for India, to find out what people say about us as an employer!