Senior Designer
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
Develop industry leading creative solutions for assigned concept or category, to create a highly relevant, desirable and distinct adidas brand image, to serve for athlete lead brand moments and system solutions for categories.
KEY RESPONSIBILITIES
- Lead the creative development for concept or systems across multiple athlete and consumer touchpoints, from solution / product to the event or to category handover.
- Develop concepts and creative strategies that fulfill objectives of category- / concept briefs.
- Collaborate with Creative Direction and category to ensure holistic storytelling on product level.
- Collaborate with cross-functional team members to ensure consumer- and brand relevance on projects.
- Lead the execution of creative strategies to ensure end to end creative excellence to the event (consumer facing) / to the category.
- Direct variety of creative resources (agencies, freelancers, writers, photographers, etc.) on creative execution to ensure holistic creative excellence.
- Review and approve production stages of creative execution.
- Maximize results within given budget and timeframes.
- Participate in creation of annual and long-term Creative Direction strategies.
- Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders.
- Identify opportunities of improvement and change and initiate own proposals / projects.
- Seek out new design resources that can deliver world class results.
KEY RELATIONSHIPS
Innovation Design (Directors, Senior Directors, VP)Business Units Design counterpartsCross-functional counterparts in Innovation for product and systems (concept, development, engineering, athlete science, …)Creative Direction organizationExternal creative resources (agencies, freelancers, photographers, etc., …)KNOWLEDGE, SKILLS AND ABILITIES
IT skills : Outlook, Miro, PowerPoint, Word, ExcelDesign skills : Sketching, 2D software (Illustrator / photoshop / …), 3D software (i.e Blender, Gravity Sketch, Rhino, …), 3D renders software (i.e. Blender, Keyshot, …), Scripting (grasshopper, AI generated imagery / 3D, etc., …)Strong visual and verbal skills with the ability to create relevant andimpactful Design solutions
Art direction of photoshoots, pre-press reviews and approvalsLanguage : English : excellentAnother European language : fluentREQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
Under-graduate level design education or combination thereofSolid education and advanced experience in the creative developmentof communication tools
At least 6-8 years’ experience in sporting goods / fashion industry or design related industry on managerial levelProven experience with the entire design process (project scope and time planning, design steps, production / execution of design solution, athlete interactions, pre-press processes)Passion for adidas and its mission.Passion for sports, culture, design