Category Analyst

Job description

• Analysis of category / core range performance by utilizing available market & macro-environment data / insight : retail panel data (IRI / Circana, Nielsen), household / shopper panel data (Gfk), customer insights, bespoke Lotus Bakeries’ consumer / shopper research
• Tracking and evaluation of Lotus performance vs competitors, deducting right learnings to be applied within the internal plans (Volume / Value / ROS / WD / promotional effectiveness / etc.)
• Identification of current & future category segment dynamics & trends, that may affect Lotus Biscoff and our Natural Foods brands and quantification of potential impacts on our categories, customers and brands
• Ensuring a best in class approach on data analytics by constantly seeking out & applying latest techniques together with the Category Development Manager
• Create & present compelling category stories to our retailers in order to bring our Lotus and Natural foods brands further instore in terms of category / segment / assortment / shelf placement / promotions
• Establishing and building of long-term relationships with relevant German trade partners to strengthen the role as preferred supplier and provide relevant category insights, recommendations on shelf structure, assortment, new listings and promotional support
• Involvement into sharing all analytical insights with the relevant internal stakeholders to support shaping the Commercial (Account) Plan together with the (Sales) team

Profile

Professional requirements :

• University degree (Masters / Bachelor) in economics, marketing or equivalent
• Minimum 2 years working experience in a Category Management / data analysis or similar function for food / FMCG brands, GS1 Category Management certificate preferred
• Knowledge of the German trade landscape
• Proven experience of converting large amounts of raw data into actionable insights with proven commercial benefits with particular experience on retail / household / shopper data (IRI / Circana, Nielsen, GfK)
• Excellent numerical accuracy with attention to detail;
• Profound conceptual skills turning insight into compelling trade and category stories
• Fluent in German (full professional proficiency), strong understanding of English (written and spoken)

Personal qualifications :

• You are a team player, approachable, pro-active, positive and strong communicator
• You have a great passion for data insights and the ability to persuade others of your ideas
• You promote an hands-on mentality, working independently with organization skills
• You show strong ownership for your tasks and projects to progress and achieve results
• You enjoy working successfully in a small, highly networked team and dynamic environment
• You want to take an active role in identifying and shaping today’s and future potentials of the business
• You are passionate about our brands and want to become a brand ambassador
Vor 30+ Tagen