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Product Marketing Manager

Product Marketing Manager

Recyda GmbHAu, Germany
Vor 7 Tagen
Stellenbeschreibung

About Recyda

At Recyda we thrive to revolutionise the world of packaging sustainability and circular economy. We have embarked on a mission to become the undisputed category winner for digital packaging sustainability management. With our innovative softwareasaservice solution we aim to solve every pain point associated with the intricate web of sustainability requirements in each market. Our software solution already serves as a gamechanger to global companies like Beiersdorf and Kao.

Fostering growing and celebrating a diverse team is a top priority. From our inception weve been an international team bringing together diverse backgrounds and perspectives to unite behind our common mission. Packaging waste affects everyone and we believe a diverse team is essential in developing the best solutions for a sustainable future.

Join us and contribute to our mission of tackling packaging waste with innovative inclusive approaches.

About the Role

We are seeking an experienced Product Marketing Manager (m / f / d) for our Marketing team to shape the way we communicate our solutions craft compelling product messaging and increase customer engagement by effectively communicating our value for customers. Youll be responsible for positioning messaging and driving product adoption while working closely with crossfunctional teams like Product and Sales.

Tasks

  • Craft clear persuasive and accurate product descriptions that resonate with our target audience in the packaging industry.
  • Develop and manage content that highlights the benefits features and unique selling points of our software across various platforms (website print digital) ensuring alignment with our marketing and business goals.
  • Position and launch differentiated product features that meet and exceed business objectives. Shape product marketing campaigns that target prospective customers.
  • Collaborate with product development sales and customer success teams to gather detailed product insights and translate technical details into customercentric messaging. Improve product sales messaging constantly with a datadriven approach.
  • Educate other departments on current product messaging.
  • Ensure all productrelated content is consistent with our brand guidelines and tone of voice creating a cohesive narrative across all channels.
  • Assist in the creation of marketing collateral such as case studies white papers and presentations.
  • Stay uptodate with trends in the packaging and recycling industry to ensure messaging remains relevant and impactful.

Requirements

  • Degree in Marketing Communications or a related field.
  • Relevant experience (3 years) in B2B product marketing in an Enterprise SaaS company.
  • Proven experience in writing product descriptions or marketing content which drives engagement and supports sales efforts. Please submit your product marketing portfolio.
  • Knowledge of the packaging and recycling industry is highly desirable and will be a significant advantage.
  • Exceptional writing editing and communication skills in English with the ability to convey technical product information in clear concise and compelling ways.
  • Proven experience in targeting enterprise clients in complex multistakeholder environments.
  • Ability to translate complex product information into benefitdriven messaging for different customer segments.
  • Creative thinker with a strategic mindset who can generate new ideas and adjust strategies based on data and industry trends.
  • Highly motivated selfstarter with the ability to manage multiple projects independently and collaboratively in a fastpaced environment.
  • Benefits

  • Unique opportunity to directly shape our growth by joining at this stage of our startup and make a real impact with your contribution.
  • Independent work in a team and steep development opportunities in a fastgrowing company in the field of sustainability.
  • Very flexible innovative and creative working environment and close collaboration with and the company founders.
  • Competitive salary.
  • Flexible work arrangements (remote or hybrid possible) or work from our modern and bright office in Freiburg (or from one of our upandcoming hubs in Munich and Cologne).