VP, Global Strategic Brand Lead, Veozah

Description

Purpose and Scope :

The Global Strategic Brand Lead (GSBL) is responsible for driving the global value of the brand by co-leading the asset maximization team, including working in collaboration with Medical Affairs (MA) and Market Access (MAx). This role focuses on long-term asset value creation, portfolio strategy, and lifecycle management to achieve the brand’s full potential. The GSBL leads the Commercial input into the development of the brand, leads the development of global marketing strategies, content, and tactics, ensuring alignment across markets and functions.

The GSBL plays a pivotal role in integrating commercial innovation and identifying novel opportunities to maximize patient access in reimbursed and non-reimbursed markets, fostering collaboration and excellence in brand execution worldwide.

Responsibilities and Accountabilities :

Asset Maximization

The GSBL, co leads the asset maximization team, post POC, leading (in partnership with Medical, Affairs and Market Access), the Commercial input into the development of the brand so as to achieve the most optimal and market competitive product reimbursed target label.

Provide Commercial input into business development assessments as required on an ongoing basis.

Brand Strategy Development and Execution

• Lead the co-creation of the Integrated Global Brand Plan (iGBP) with affiliates and cross-functional experts, serving as the brand’s strategic foundation.
• Drive the 1-year operational plan, making investment recommendations and ensuring seamless asset transitions, launch readiness, and performance excellence.

Collaboration and Stakeholder Engagement

Lifecycle Management and Commercial Excellence

Performance Monitoring and Reporting

Leadership and Team Development

Digital and Omni-Channel Strategy

Compliance and Ethics

Required Qualifications :

Preferred Qualifications :

Working Environment

Note : Thissectionisnotrequiredtoinitiatetherecruitment process.

FUNCTION SPECIFIC KNOWLEDGE F = Foundational, P = Proficient,A = Advanced, E = Expert

Competency / Capability

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Therapeutic Area and Market Access

Leadership and decision making

Proven leadership skills in driving global teams and projects from concept to execution, inspiring collaboration and commitment through decisiveness, confidence, and a clear strategic vision.

Financial Acumen

Deep understanding of financial principles, including budgeting, forecasting, and analysis, with the ability to make informed decisions aligned with overall financial goals.

A solid understanding of the industry, regulatory requirements, and the specific product area is vital

Deep MAX knowledge

Deep TA specific knowledge

SKILLS& CAPABILITIESF =Foundational, P = Proficient,A = Advanced, E = Expert

Competency / Capability

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Analytical Thinking

Ability to develop and execute a clear, forward-looking global marketing vision aligned with the organization’s overall business strategy.

Communication & Collaboration

Exceptional communication and collaboration skills, adept at engaging and influencing stakeholders, fostering alignment across teams, and driving cohesive teamwork for strategic execution.

Customer Focus

Deep understanding of customer needs within TAs, including healthcare professionals, patients, and payers. Fosters a culture where everything is done to enhance value to patients.Intentional about meeting / exceeding customer expectations (internal / external).

Influence and Stakeholder Management

Proven expertise in influencing and engaging diverse internal and external stakeholders, including executive leadership, global / regional teams, and external partners.

Innovation & Agility

Possesses a forward-thinking mindset with a strong passion for driving innovative solutions in dynamic and evolving environments. Excels at adapting quickly to change, staying ahead of market trends and business demands, and proactively identifying opportunities for improvement, coupled with the agility to implement impactful solutions swiftly.

OTHERPOSITIONSPECIFICCRITERIAF = Foundational, P = Proficient,A = Advanced, E = Expert

Competency / Capability

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Psychological safety / Encourage the team to challenge each other

Foster an environment where team members feel safe to express ideas, give feedback, and challenge one another constructively, driving innovation, trust, and better decisions.

Problem Solving and Adaptability

Must be able to identify and solve problems effectively while remaining adaptable to changes in the industry, regulations, and market conditions

At Astellas we can offer an inspiring place to work and a chance to make your mark in doing good for others.Our expertise, science and technology make us a pharma company. Our open and progressive culture is what makes us Astellas. It’s a culture of doing good for others and contributing to a sustainable society.Delivering meaningful differences for patients is our driving force. We all have a significant opportunity to make that difference, working locally in the areas we know best, whilst drawing inspiration from the different insights and expertise we have access to globally and from our innovative, external partners.Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.Our ethos is underpinned by the Astellas Way, comprising five core values : patient focus; ownership; results; openness and integrity.We are proud to offer an inclusive and respectful working environment that fosters collaboration and ownership.Our aspiration is to bring the best brains together, to provide them with world-leading tools and resources and a unique structure that fosters real agility and entrepreneurial spirit.We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.