Description Overview
Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it.
As the Category Manager of CS&I (Commercial Strategy and Implementation), you will play a pivotal role in shaping the future of the local business within your category of responsibility, embodying the voice of the shopper and customer. Reporting to the Head of CS&I and BI DACH, you will collaborate cross functionally to land best in class executions and deliver the business objectives for the market.
Scope of the Role
Develop Leading CS&I Principles
- Lead country deployment of Oral Health care annual brand plans (split of brands to come)
- Own commercial deployment plan to local Sales teams, in partnership with Marketing teams.
- Key partner to Head of CS&I and BI DACH, driving the voice of external reality (bringing the outside in) & what’s needed to win within the category for the country, building solid channel strategy and utilising processes like 5 year strategy & LRP
- Lead Go To Market, CVA input & target ownership for Oral Health care innovation needs, along with clarity of what is needed to win for the country and for the different channels
- Support the Head of CS&I and BI DACH with commercial ownership of Oral Health care business challenges & opportunities
- Tailor Oral Health care centrally deployed innovation tools to be fit for purpose for local sales teams to sell & deliver initiative target objectives
- Key partner to Cluster & Central CS&I teams to influence Commercial innovation needs for Oral Health care
Win in Executional Excellence
Leads Oral Health care innovation execution & collates KPI progress tracking for the countryLeads delivery & reporting of commercial components of the Local Oral Health care Success Model (built by utilising the total Category Success Model)Lead definition across the country of the Perfect Store strategy, by channel and key customer for Oral Health care (DVRP KPIs targets eg. distribution targets, price & promotional guidance, visibility targets)Partners with Sales & Marketing to deliver winning execution of annual plans in market for Oral Health careLeads creation of local selling tools to win in each channelOwn and define Perfect Store & DVRP targets & KPIs measurement for Oral Health care & co-lead the action plan with Retail Excellence Manager to drive continuous year on year improvementsBuild Capability & Enable Success
Optimise processes & tools for maximum efficiency & impactProactive contributor to share & re apply sessionsKey partner to the Central and Clusters CS&I community, helping to build community capabilityElevate customer development excellence : define winning executions that are tailored for channels & customers, in close collaboration with Retail Excellence Manager and KAMsExperience Required
7 years+ experience in a large FMCG / Consumer Health environment, including leadership experienceStrong preference for extensive experience in Shopper & Trade Marketing and SalesProven experience in successful business delivery in commercial rolesProven ability to develop & implement effective strategies, processes, & controls; including trade funds management & supporting comprehensive business planning processes like JBP’s, Pharmacy FSF cycle plansDemonstrated success in external relationships and integrating omni-channel strategies and managing retailer relationshipsFluent in written and spoken English and German