Marketing Specialist

The candidate should be open to travel (domestic and international), and may have to accommodate collaboration in global time zones occasionally.

• Develop and execute Go-to-Market (GTM) and regional marketing strategies to drive brand awareness, demand generation, and partner success.
  

• Plan and run integrated marketing campaigns across SEO, email, social, and digital channels, using data and insights to continuously optimize performance.
  

• Create, localise, and transliterate marketing content for the German market, including adapting global assets, translating English content into German, and reviewing localised materials for accuracy and relevance.
  

• Plan and coordinate events, webinars, and training sessions to engage prospects, customers, and partners, and measure impact against defined KPIs.
  

• Design and manage channel and co-marketing programs with partners, including joint campaigns, promotions, and enablement initiatives to support pipeline growth.
  

• Conceptualize compelling brand and campaign messaging, including ad copy, blogs, thought leadership, presentations, webinars, videos, and event content.
  

• Track market trends, competitive activity, and performance metrics to refine strategies and keep regional marketing efforts competitive
  

Requirements

Basic qualifications

Benefits

• Competitive salary package aligned with the candidate's qualifications, experience, and the market value of the role.
  

• Continuous training and professional development opportunities.
  

• Supportive and inclusive team and colleagues.
  

• Clear development plan in the short, medium, and long run.
  

• Participation in coaching and mentoring schemes.
  

• Opportunity to work with a global team and contribute to the growth of a leading technology company.
  

It is important for the applicant to hold a national or EU passport, have a valid work authorization, and be within commutable distance. The successful candidate will be subjected to background verification in compliance with the national legislation and market standards.

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