Content & SEO Specialist (m / f / d)

WHO WE ARE

Knots is on a mission to eliminate tedious manual work in Zendesk. Our no-code automation apps speed up ticket resolution, optimize workflows, and supercharge support teams with AI-powered efficiency. We move fast, build smart, and believe in making automation accessible for every business.

Content is a critical part of how we tell our story, engage with our audience, and grow our impact. That’s why we are looking for a Content & SEO Specialist who is not just great with words but also passionate about technology, automation, and data-driven marketing. If you can blend creativity with analytics, storytelling with SEO, and strategy with execution—this role is for you.

LEAVE YOUR FOOTPRINT

As our Content Specialist you need to be tech-savvy who can turn complex topics into compelling content. The ideal candidate is a native English speaker with a strong background in B2B SaaS writing, SEO, and AI-powered content creation. You will be responsible for writing and optimizing content across multiple channels—from blog posts and landing pages to customer success stories, LinkedIn content, and marketplace descriptions.

This role is very hands-on. You won’t just be writing—you will collaborate with designers, video editors, and developers to ensure our content is optimized visually and structurally. You need to be familiar with AI tools (like ChatGPT) to scale production, but maintain the human touch that keeps our content fresh, valuable, and engaging.

YOUR TALENT

• 3-5 years experience in content writing, with a strong understanding of B2B audiences – ideally in SaaS or tech.
• Advanced SEO knowledge – strong understanding of keyword research, on-page optimization, and best practices.
• Native English speaker with excellent grammar and storytelling skills.
• Ability to use AI tools (e.g., ChatGPT) effectively to speed up content production while maintaining quality.
• Profound knowledge of technical topics (automation, AI, integrations) and ability to simplify them for different audiences.
• Proficiency in SEO tools like Google Search Console, Ahrefs, SEMrush, or similar.
• Ability to create engaging social media content, especially for LinkedIn.
• Experience in working with designers, video editors, and web developers to ensure seamless execution of content across different formats.
• Familiar with WordPress (including Elementor) to make minor content updates directly.
• Ability to work in Western European time zones (CET preferred).

Soft Skills :

Proactive & Resourceful – able to figure things out independently, take ownership of tasks, and find solutions without step-by-step instructions.

Detail-oriented – strong editing and proofreading skills.

Self-starter – able to work independently and manage deadlines efficiently.

Analytical mindset – ability to interpret SEO and content performance data.

Strong communication skills – ability to collaborate across teams and provide insights into content strategies.

Sense of design & UX awareness – able to provide feedback to designers and developers to enhance content presentation.

Creativity & adaptability – able to adjust tone and style for different content formats and audiences.

Curiosity & continuous learning – staying up to date with SEO trends, AI tools, and content marketing innovations.

HAVE AN IMPACT

Content Creation : Write compelling and SEO-optimized content, including : Blog posts Landing pages, Customer success stories, Marketing E-mails, Marketplace descriptions, Social media posts (primarily LinkedIn), Lead magnets, and other marketing materials.

AI-Assisted Content Creation : Utilize AI tools (e.g., ChatGPT) to accelerate content production while ensuring originality and high quality.

Technical Understanding : Quickly grasp and explain complex topics related to automation, AI, and integrations in an engaging and clear way. Prior experience in tech / SaaS content writing is highly preferred.

SEO Strategy : Conduct keyword research, optimize on-page content, and implement best practices to increase organic traffic.

Content Planning & Performance : Develop and manage a content calendar and analyze performance metrics to refine strategies.

Social Media Content : Write and manage LinkedIn content, ensuring alignment with broader marketing campaigns.

Cross-Team Collaboration : Work closely with graphic designers and video editors to direct the creation of visual and audiovisual assets that support written content.

Content Execution : Besides writing you make sure that videos, images, and other multimedia elements are part of the final content. Work alongside WordPress developers to ensure content is presented effectively, providing design and layout feedback where needed.

Common Sense in Design, UX & SEO Optimization : Have an eye for design and strong UX awareness, make sure that the content is visually appealing, user-friendly, and SEO-optimized when implemented in landing pages or marketing materials. This includes a deep understanding of how design impacts SEO, such as contrast, text size, readability, mobile responsiveness, and accessibility best practices favored by Google.

WHY KNOTS

About us

We are a start-up developing automation solutions to kill boring tasks and take customer service in Zendesk to the next level. Our tools are ready-to-use and easily solve the most common problems.

With over 300 projects under our belt, we know what really matters. Whether it’s complex workflows or small hurdles – we’ve got the solutions to optimize processes in cloud software and reduce manual tasks to a minimum. Excited to revolutionize the future of customer service and take off with us? Feel free to get in touch!