National Sales Manager (m/f/d) – DENZA

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

About DENZA

DENZA is BYD’s premium automotive brand, combining advanced electric mobility, cutting-edge technology, and refined design. As the brand expands rapidly in Germany, a strong, multi-channel sales strategy is essential to establish DENZA as a leading premium player in the market.

Role Overview

As National Sales Manager DENZA Germany, you hold full responsibility for the sales performance of the brand across the German market. You ensure that sales targets are achieved across all channels, including dealer retail sales, own retail stores, B2B/fleet business, and direct sales.

Reporting directly to the Commercial Sales Director DENZA Germany, you will lead the national sales strategy, work closely with retail partners and internal teams, and play a key role in shaping DENZA’s long-term success in Germany.

Key Responsibilities

• Full responsibility for DENZA’s overall sales performance in Germany

• Ensure achievement of sales targets across all channels (dealers, own retail stores, B2B/fleet, direct sales)

• Develop and implement the national sales strategy in alignment with the Commercial Sales Director

• Lead and manage the national sales team, ensuring consistent performance and goal attainment.

• Lead, steer, and further develop the dealer network and own retail operations

• Drive sales excellence, performance management, and KPI tracking across all channels

• Work closely with marketing, aftersales, network development, and HQ teams

• Analyze market trends and sales data to derive actionable measures

• Provide pragmatic, solution-oriented support to retail and business partners

• Build and lead a high-performing, motivated sales organization

• Represent the DENZA brand towards key internal and external stakeholders

• Manage the sales budget and ensure effective allocation of resources.

• Represent the company at industry events and maintain a strong professional network.

• Other tasks assigned by Commercial Director DENZA

Your Profile

• Extensive experience in automotive sales, preferably within the premium segment

• Proven track record of consistently achieving or exceeding sales targets

• Strong experience managing multiple sales channels and complex sales structures

• Entrepreneurial mindset with a hands-on, results-driven approach

• Pragmatic, solution-oriented way of working in a fast-growing environment

• Strong leadership, communication, and negotiation skills

• Enjoy working collaboratively with teams, retail partners, and internal stakeholders

Requirements

• Fluent German and English skills (spoken and written)

• Minimum 10 years of sales experience in the premium automotive sectors.

• Strong leadership and team management skills.

• Excellent negotiation and interpersonal skills.

• Bachelor or master ’s degree in Business, Sales, or a related field.

• Willingness to travel regularly within Germany

• High level of resilience, flexibility, and self-motivation

• Location: Frankfurt / Offenbach

What We Offer

• A key leadership role in building and scaling a new premium automotive brand in Germany

• A dynamic, international, and growth-oriented working environment

• Significant responsibility, autonomy, and impact

• Competitive compensation package

• Long-term career and development opportunities within BYD and DENZA

If you are passionate about premium automotive sales, thrive in a dynamic environment, and want to shape the success of DENZA in Germany, we look forward to your application.