Area Sales Manager

PartnerPlus is proud to be retained by a market-leading filtration manufacturer and distributor, in the search for an Area Sales Manager to drive regional sales growth and strengthen customer relationships across South West Germany.

Our client specialises in the supply of high-quality filtration solutions for mobile and industrial applications, supporting sectors such as construction equipment, industrial machinery, agriculture, rental fleets, and wider industrial markets. With a strong European footprint and global reach, the business is recognised for its technical expertise, wide product breadth, and customer-focused approach.

Key Responsibilities
Regional Sales & Account Management

• Full revenue and territory responsibility for an assigned region in South West Germany
• Acquisition of new customers alongside the development and retention of existing dealer and end-user accounts
• Execution of regional sales plans in alignment with wider business objectives

Technical Sales & Market Support

• Provide technical consultation and solution-based selling of filtration products (hydraulics, engines, air and fluid systems)
• Act as a trusted advisor to customers, understanding applications and recommending appropriate solutions
• Support customers through product selection, demonstrations, and follow-up

Commercial & Market Development

• Identify new market opportunities and growth segments
• Conduct competitor and market analysis to support pricing and sales strategy
• Represent the business at trade fairs, exhibitions, and customer events

Internal Collaboration & Communication

• Work closely with sales management, export support, and internal teams to ensure effective order handling and customer satisfaction
• Maintain accurate CRM records and reporting

Technical Competence & Experience

• Technical and/or commercial qualification (engineering, mechanics, industrial technology, or similar preferred)
• Proven experience in field sales, ideally within filtration, hydraulics, industrial equipment, or related technical products
• Strong understanding of industrial or mobile equipment applications
• Comfortable operating in a technically consultative sales environment
• Fluent German (native or business-level); working knowledge of English and/or French advantageous
• Proficient in MS Office and familiar with ERP/CRM systems
• Willingness to travel extensively within the assigned region

Personal Attributes

• Highly self-motivated, organised, and results-driven
• Confident communicator with the ability to build long-term customer relationships
• Commercially astute with a proactive, solution-oriented mindset
• Able to work independently while contributing positively to a wider sales team
• Professional, energetic, and customer-focused approach

Additional Information

• Field-based role covering South West Germany
• Permanent position within a stable, internationally backed organisation
• Attractive base salary with performance-based bonus structure
• Company car (including private use), laptop, smartphone, and expenses
• Opportunity to grow within a well-established and expanding filtration business

People are our business worldwide

Orion Group was founded in 1987 and is now one of the largest, independent, international recruitment companies. We have a network of 200 employees working from 24 offices, delivering a range of services – Talent Acquisition, Recruitment Outsourcing Services, Retained Search, Global Workforce Solutions, Completions & Commissioning and Materials Management – across 68 countries. As a global leader in workforce solutions, we recruit personnel across the Engineering & Technical, Office & Commercial, Scientific and Skilled Trades disciplines, for sectors including Oil & Gas, Life Science, Power & Utilities, Constructions & Infrastructure, Manufacturing and Renewables.