DOSM Luxury Hotel - Germany

Director of Sales & Marketing (DOSM)

COMPANIUM Hospitality, on behalf of a client

Position Overview

COMPANIUM Hospitality is conducting a confidential executive search on behalf of a prestigious luxury hotel for a Director of Sales & Marketing .

This role carries full commercial responsibility for the strategic positioning, global representation, and revenue performance of the property, in alignment with the ownership and executive leadership.

The Director of Sales & Marketing will lead and develop an integrated commercial team, drive top-line performance, strengthen the hotels market presence in the luxury segment, and ensure a consistent and compelling brand image across all channels.

Reporting Line

Reports to : Managing Director

Direct oversight of : Sales, Marketing, Events, Reservations, and Revenue Management

Key Objectives

Overall commercial leadership and strategic positioning of the hotel in domestic and international markets

Development and execution of a holistic Sales & Marketing strategy to maximize revenue, market share, and profitability

Leadership, motivation, and development of a high-performing, multidisciplinary commercial team

Development and maintenance of long-term client relationships, with a strong focus on the luxury segment

Ensuring best-in-class internal and external presentation of the hotel brand

Key Responsibilities

Commercial Strategy & Performance

Lead and continuously develop all commercial functions : Sales, Marketing, Events, Reservations, and Revenue Management

Define and manage pricing strategies, distribution channels, and digital booking platforms

Develop strategies for new business acquisition and market positioning

Identify and penetrate new markets and client segments, including active prospecting (cold calls, telemarketing, roadshows)

Build, manage, and nurture key accounts and long-term client relationships

Prepare, implement, and monitor the annual Commercial Plan and Sales & Marketing Plan

Manage international sales representatives and external agencies

Analyze KPIs, market trends, and competitive landscape with strong sensitivity to different business cultures

Sales, Marketing & Brand Representation

Deliver outstanding presentations during online meetings, virtual and physical site inspections

Drive client loyalty initiatives and promotional activities (campaigns, packages, mailings)

Oversee the use of social media and digital platforms to strengthen brand positioning

Monitor competitors and actively network within the competitive set

Leadership & Team Management

Lead, develop, recruit, and retain commercial talent across all functions

Conduct weekly team meetings and participate in key executive and management meetings

Foster a collaborative, performance-driven, and service-oriented culture

Operations, Reporting & Governance

Oversee all sales channels and performance tracking using Opera reports and other relevant tools

Support the Events team in revenue optimization and market intelligence

Manage and control the commercial travel budget with accurate expense reporting

Provide weekly reporting to the Managing Director

Represent the hotel at national and international sales calls, trade fairs, and sales events

Lead or contribute to special projects and cross-functional initiatives as required

Professional Qualifications & Experience

Degree or professional qualification in Hospitality Management or a related field

Several years of senior experience in Hotel Sales & Marketing / Commercial leadership, ideally within the 5 Superior / luxury segment

Strong background in Field Sales, Marketing, and Revenue Management

Proven ability to operate at a strategic and operational level simultaneously

High level of personal credibility, leadership presence, and resilience under pressure

Skills & Personal Attributes

Natural authority with an inspiring and confident leadership style

Strong service orientation with a proactive, innovative, and creative mindset

Excellent communication skills with internal teams, clients, and business partners

Outstanding organizational skills and ability to adapt in dynamic environments

High level of discretion, loyalty, and integrity

Decision-making ability, diplomacy, and solution-oriented approach

Professional, polished, and exemplary personal presentation

Technical Skills

Strong command of Windows, MS Office, Outlook, CRM tools, Opera, and digital platforms

Solid understanding of social media and digital marketing tools

Languages

German : Excellent spoken and written proficiency

English : Excellent spoken and written proficiency

Additional languages are a strong asset

Additional Notes

The position requires flexibility and a strong sense of responsibility to support the hotel wherever operational needs may arise.

Any external communication, particularly with media representatives, must be coordinated in advance with executive management.

The role demands absolute confidentiality and trustworthiness at all times.