Lifecycle Marketing Manager Marketing & PR · Germany · Fully Remote

Responsibilities

• Develop and implement a data-driven Lifecycle Marketing strategy to increase customer retention and lifetime value.
• Continuously evaluate and improve email and customer communication tools and processes.
• Support the implementation of a new marketing automation tool in collaboration with the product and tech team.
• Collaborate with Marketing, Customer Service, and Product teams to develop and implement Lifecycle Marketing strategies, campaigns, and in-product communication.
• Perform daily tasks in the marketing automation tool, such as creating newsletters, running A / B tests, implementing automations, and supporting testing of new product features.
• Implement customer communication tactics to reduce churn risk.
• Upsell and cross-sell new features and packages to existing customers.
• Increase utilization and engagement of existing subscribers.
• Work closely with the Marketing and Data teams to create reports and dashboards for monitoring success.
• Maintain data management processes and provide input on GDPR-compliance questions.
• Stay informed about the latest trends, competitor activities, and innovations in Lifecycle Marketing.
• Identify opportunities for lead generation and plan content development in collaboration with Social and Creative teams.
• Contribute to the improvement, promotion, and scaling of the Business Referral Program through cross-functional collaboration.

Requirements

• Minimum of 5 years experience working in similar roles across lifecycle marketing.
• Experienced working in a fast-paced environment, ideally in growth companies, and familiar with operating cross-functionally.
• An analytical and data-driven way of working, with an understanding of the tools available to you.
• Understanding of online marketing, tracking and campaign performance analysis methods.
• Proven experience in delivering creative campaigns in a fast-paced environment.
• Experience in planning and handling multilingual and customized campaign content.
• Excellent communication & interpersonal skills.
• Fluency in English and German, both spoken and written.

What we offer

Meaningful mission :

By helping solopreneurs and small businesses succeed we’re making communities around us more sustainable, resilient, and vibrant.

Flexibility and Trust :

Fully remote work with elements of in-person collaboration.

Flexible working hours. We value outcomes over presenteeism.

Option to work outside of your country of employment for up to 90 days in a year.

Side hustles encouraged.

Diverse international team :

We’re 250+ people representing 50+ nationalities and based in 15+ locations.

Employee-led DEI Council, active ERGs.

Growth and Career Development :

Culture of knowledge sharing supported by our learning experience platform (LXP) HowNow.

Opportunity to share ideas and create impact from Day 1.

Flat hierarchies and short decision-making process.

Competitive benefits, including :

Compensation reviewed at least once a year.

Remote Office Set Up bonus.

Workation Policy.

Employee Assistance Program (resources, counseling).

Up to three free Jimdo websites that you get to keep forever!

Our team will be happy to receive your application!

Jimdo is proud to be an equal opportunity employer. This means that we don’t discriminate based on race or ethnic origin, color, the language(s) you speak, where you (or your parents) are from, or whether or not you consider yourself to have a disability.

Neither will your age, gender, gender identity, sex, sexual orientation, religion, beliefs, or political opinions play a part in your application with us.

We’re a diverse team in so many ways, and we love it that way.

By sending your application, you declare that you read and understand the