IT Marketing & Vertrieb Manager (m/w/d)new

Responsibilities

IT Marketing

• Develop and implement creative, targeted marketing campaigns for IT software services and the company as an employer (employer branding).
• Create and maintain corporate presentations as well as content for the website, social media, videos, webinars, newsletters, and intranet.
• Develop content and materials (leaflets or brochures) for IT services such as SAP solutions, IT security, and cloud services as part of pre-sales activities.
• Plan, execute, and follow up on internal and external marketing events, including participation in trade fairs and tech events (e.g., DSAG) and company events.
• Collaborate with internal tech teams to create case studies, whitepapers, and reference projects.
• Conduct market and competitor analyses to improve campaigns and strategic positioning.

IT Sales, Pre-Sales & CRM Management

• Implement sales strategies to acquire new clients while maintaining and expanding existing business relationships.
• Build and nurture relationships with decision-makers and supplier portals of enterprise clients, particularly in the DACH region.
• Contribute to public tenders: Analyze requirements and coordinate tender documentation. Develop proposals and ensure timely submission. Communicate with partners and authorities.
• Maintain and optimize the internal CRM system to record and analyze client and sales data while training and supporting team members in its effective use.
• Additional tasks and responsibilities may be assigned as needed to support team and company goals.

Your Profile

• A degree in Marketing, Communication, Business Administration, IT, or a comparable qualification.
• Professional experience in sales, marketing, or pre-sales, ideally in IT or consulting.
• Solid skills in PowerPoint and Excel, experience with prompt engineering, and affinity for tools like Canva, ChatGPT, WordPress or WIX, CRM platforms, and HubSpot.
• Creativity and technical understanding to convey complex software topics clearly and convincingly.
• Strong customer orientation and negotiation skills combined with the ability to develop innovative solutions.
• Initiative, independence, and proactivity in developing new ideas.
• Fluent German and English skills. Both languages are mandatory.

What We Offer

• An open corporate culture with flat hierarchies and room for your ideas and initiative.
• Hybrid working with the option to work two days a week from home.
• Individual training and development opportunities, including regular tailored training sessions.
• An attractive salary package.
• Modern IT equipment and offices in central, attractive locations.
• Exciting digitalization projects with leading companies in Germany and Europe.
• Fun at company events and the opportunity to work in international teams.

Application Process