Product Marketing Manager, Urology - EMEA

Overview

Product marketing works across the product lifecyle to drive company and product brand positioning and achieve business goals.

The Product Marketing Manager develops marketing strategy for a global specialty, a region, or a global product grouping that is aligned to drive the specialty’s business goals and the company’s brand strategy.

Position will be filled as Product Marketing Manager 1 or 2, dependent upon candidate qualifications*

Responsibilities

Strategic Planning and Alignment

• Works with specialty marketing leader to ensure priorities, projects, and plans are aligned within the specialty.
• Aligns annual marketing plans to drive business goals, brand strategy and brand perception improvement.
• Develops go-to-market strategy with oversight and in close collaboration with product management, sales, and global functions.
• Develops value proposition, claims, and messaging in alignment with brand guidelines.

Campaign Management and Execution

• Responsible for executing product launches.
• Reviews and approves campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance.
• Establishes objectives for campaigns and channels, including customer meetings and events.

Customer Insights and Strategy

• Engages with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy.
• Understands and uses customer personas and buyer journeys to develop marketing strategy and plans.

Measurement and Improvement

• Provides measurable input to marketing processes, systems, and operational plans.
• Able to work independently to understand root causes for a variety of unique and difficult issues.

Project Management and Teamwork

Manages large, complex marketing initiatives of strategic importance involving cross-functional teams.

Additional

• Foster and maintain a workplace culture respectful and supportive of individual differences.
• Must work and interact effectively and professionally with and for others throughout various levels of the global organization.
• Must maintain company values, policies and standards.
• Additional duties, such as mentorship, dependent upon level of role.
• Great adaptor to business environment changes, . local regulations.
• Excellent active listening, problem solving, critical thinking, presentation skills.

Qualifications

• Bachelor’s degree required in marketing or business.
• 5+ years of relevant experience in strategic marketing.
• Experience in developing effective marketing strategies and plans that drive business goals.
• Global and domestic travel will be required.
• Analytical and problem-solving skills with an operations mindset.
• Experience working with sales and marketing teams.
• Experience in brand management and product marketing.
• Must have effective oral and written communication skills.
• Medical device or pharma marketing experience is a must; doesn't have to be from Urology specialty.
• Advertising / Marketing / Digital Marketing agency experience is a plus.
• Multilingual in English (required) plus Italian, Spanish, and / or German preferred.
Vor 3 Tagen