Regional Field Sales Representative (m,f,d)
Who We Are
At Join Program , we make work the best place to eat. As a next-gen food partner and part of the renowned Vermaat Group , we’re on a mission to bring sustainable, scalable, and seriously tasty meals to modern workplaces. With operations across Europe and our central kitchen in Berlin, we combine creativity, quality, and cutting-edge tech to craft food experiences that keep teams nourished, inspired, and connected.
Why We're Hiring
After proving product-market fit and rolling out our service to some of Germany’s most exciting workplaces, we’re expanding. To drive this growth, we’re looking for our first Regional Field Sales Representative — a hands-on, people-loving professional who thrives in the field, builds trust quickly, and knows how to identify real opportunities in the workplace community.
Your Mission
Drive awareness and adoption of Join Program’s office restaurant solutions by generating qualified leads across Berlin — and beyond. You’ll introduce our offering through door-to-door visits, tastings, social selling, activations, and events, and ensure every promising lead is smoothly handed over to our inbound team.
Your Key Responsibilities
- Prospect and qualify leads through field visits and in-person outreach, targeting workplace and office managers.
- Plan and execute tastings for high-potential clients in coordination with our culinary team.
- Organize and support sales events such as our Workplace Dinner series (monthly hosted dinners in rotating office locations).
- Help run our HR Strategy Dinners — quarterly invite-only evenings with HR leaders.
- Lead local promotions and activations at key events and campuses across Berlin and other expansion cities (e.g. Hamburg, Leipzig, Hanover).
- Support creative outreach formats such as mobile pop-up demos and community lunches.
- Use HubSpot CRM to document and qualify leads, ensuring the handover to our sales team is smooth and data-informed.
- Collaborate closely with the Country Manager to shape the go-to-market strategy in Germany.
- Independently launch direct outreach campaigns via email, Linkedin and other platforms.
- Occasionally travel to nearby cities for key events and client meetings.
What You Bring to the Table
2–3 years of experience in a field sales , event-based sales, or door-to-door outreach role.Background in a people-first industry , such as hospitality, catering or events is a big plus.Proven ability to build rapport quickly and earn trust face-to-face.Genuine love for cold outreach , ice-breaking, and talking to new people.CRM experience , ideally with HubSpot.Strong organizational skills — you’re comfortable owning processes, sales journeys and events end-to-end.Familiarity with modern collaboration tools (e.g. Google Workspace, Microsoft Teams, Slack).Fluent in German and English .Based in Berlin with willingness to travel to cities like Hamburg, Leipzig, and Hanover occasionally.Startup-compatibility : Hands-on, nimble, and excited to join a flat and fast-moving team where your voice matters.What We Offer
Flat hierarchy with direct exposure to the Country Manager and international leadership — up to board levelInspirational trips to our international HQ in AmsterdamCollaboration with other sales and marketing teams within the Vermaat GroupOwnership of an important and visible growth functionTravel and tech expenses covered (company laptop, phone, etc.)What’s Next
We like to keep things simple :
Intro call with our Country ManagerMeet the team (and maybe try the food 😉)Offer & onboarding!