Marketing Data Analyst

The role

As a Marketing Data Analyst in the Reactivation Analytics team you will join the wider Global Marketing Analytics group. You will act as a strategic consultant using data to understand customer behaviour their journey and more importantly what motivates them to return. Your experience in CRM Analytics combined with a knack for storytelling through data will directly influence the ability to reduce churn impact and optimize our channels along with marketing spend.

Above all we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role we would really like to learn more about you.

What youll do

• Support the Global Reactivations Marketing function: understand key business questions translate them into analytical tasks and deliver insights that inform strategic decision-making
• Build and evolve reporting and visualization assets that support day-to-day decision-making and enhance global performance oversight
• Measure benchmark and monitor Global Reactivation performance identifying trends and opportunities to improve key customer and business KPIs
• Improve analytical processes by advocating for scalable automated and standardized solutions
• Utilise various databases and querying/programming languages to access manipulate and present the data needed
• You will not only take responsibility of own projects but also be a team player to collaborate and share knowledge with other analysts

What youll bring

• 3 years of customer Engagement/ Retention metrics and how they contribute to overall business performance
• A structured results-oriented approach with the ability to break down broad questions into clear analytical steps of experience in Customer Analytics Marketing Analytics A/B testing or in a quantitative fieldideally in a fast-paced B2C or subscription business
• Expertise in technical skills including:SQL and Spreadsheets (required)Tableau or a similar visualisation tool (e.g. Looker PowerBI)Python (ideally)
• Experience in testing (AB testing campaign analytics channel efficiency)
• Experience in statistical modeling regression clustering time series etc
• Experience in performing analysis with large datasets and knowing what the common pitfalls are
• Analytical and critical thinking combined with good presentation and communication skills
• Strong problems solving skills and hands-on & can-do attitude

What we offer

Elevate your lifestyle! Join one of Europes fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90 nationalities.
• Enjoy a competitive compensation package that goes beyond the norm with perks like a HelloFresh- subsidized Pension Scheme Berlin relocation support and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget German language learning budget and access to the HelloFresh Academy.
• Plus weve got your well-being covered with mental health support transportation perks and working-parent-friendly benefits. From our 24/7 gym accesswellbeing platforms like Headspace and Spill to sabbatical leave options HelloFresh is not just a workplace; its a lifestyle of perks and possibilities!

Are you up for the challenge

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race national origin color caste social origin or position gender gender expression sexual orientation religion age disability political opinion marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer everyone is welcome at our table.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process please reach out to us at:

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