You as part of tonies :
We are seeking a visionary and strategic Director of Product to lead our Devices (Toniebox) team, driving product development, managing the product portfolio, and ensuring our flagship product continues to delight and engage children and their families. Candidates can be located worldwide but must be willing to travel to Germany occasionally.
Your tasks and responsibilities will include :
- Develop and execute the vision and strategy for our devices product category, esp. the Toniebox, aligned with the company’s overarching goals and product strategy.
- Lead the end-to-end product development lifecycle, from concept to launch, ensuring timely delivery and high-quality execution.
- Manage the global product portfolio of Toniebox variations and bundles, including lifecycle management and pricing, to drive commercial targets and customer engagement.
- Champion a customer-centric approach, gathering and analyzing market data, sales performance, and user feedback to inform decisions.
- Build, mentor, and lead a high-performing product team, fostering a collaborative and innovative culture.
- Work closely with senior leadership, marketing, sales, and other stakeholders to align product initiatives with business goals.
- Define and track key performance indicators (KPIs) to measure product and portfolio success, and drive continuous improvement.
What we are looking for :
Bachelor’s degree in Product Management, Business, Engineering, or a related field; MBA or advanced degree preferred.Minimum of 8-10 years of experience in product management, with at least 3-5 years in a leadership role.Proven track record of successfully launching and scaling consumer electronics or hardware products, ideally in a high-growth and international environment.Strong understanding of the product development process, from ideation to market launch.Experience in portfolio and category management, with the ability to drive product diversification and growth.Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams.Analytical mindset with the ability to leverage data to drive decision-making.Passion for creating innovative products that enhance the lives of children and their families.Excellent English skills required.Why tonies?
Global Teamwork : We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.Come as you are : This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.Mobility : Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.Enhanced Security : Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.Rest & Time Off : Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).Flexible Working : Equipped with individual equipment, you can work remotely for up to 5 days in consultation with your team - depending on your area of responsibility. And if you're up for a workation, you can work from abroad for up to 4 weeks per year with us.Continuous Learning : Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.Language Learning & Relaxation : Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.Discounts : Benefit from attractive discounts on our entire range of tonies products.Good to know :
As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.
We look forward to hearing from you!
Esther Sommerfeld
Talent Acquisition Lead
About us
tonies is the world’s largest interactive audio platform for children with more than 7 million Tonieboxes and 88 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages.
