Talent.com
Founding Product Marketing Lead (Growth) - Climate -Tech App
Founding Product Marketing Lead (Growth) - Climate -Tech AppPropel • Frankfurt, DE
Founding Product Marketing Lead (Growth) - Climate -Tech App

Founding Product Marketing Lead (Growth) - Climate -Tech App

Propel • Frankfurt, DE
Vor 28 Tagen
Stellenbeschreibung

Founding Product Marketing Lead | Climate-Tech App | Remote (Europe-based)

We’re partnering with a fast-growing climate-tech startup on a mission to make climate action part of everyday life.

Their consumer app has already attracted tens of thousands of users globally and they’re just getting started.

With founders that have previously scaled 2x unicorns and now with €4m in fudning, they are hiring a Founding Product Marketing Lead to own positioning, craft the narrative, and turn user insight into product and go-to-market strategy.

The Mission

To make climate action simple, social, and measurable.

You’ll connect the dots between audience insight, product, and storytelling defining how the company communicates value, launches new features, and drives engagement that lasts.

What You’ll Own

Positioning & Narrative

  • Define the story that connects product value to user needs.
  • Shape messaging that resonates across audiences and moments in the journey.

Audience Insight & ICP Development

  • Define and continuously refine the ideal customer profile (ICP) and key audience segments through data, research, and direct user conversations.
  • Identify motivations, triggers, and barriers that drive behaviour across each stage of the journey from free to paid.
  • Use these insights to inform both product decisions and go-to-market strategy.

    • Go-to-Market & Launch Strategy

  • Plan and execute launches for new features, creator campaigns, and in-app initiatives.
  • Build GTM frameworks that tie product releases to audience needs and growth goals.
  • Create assets, positioning, and activation plans that help the product land clearly with users.

    • US Market Positioning & Localisation

  • Own US-specific messaging, positioning, and value propositions
  • Shape localisation for onboarding, paywalls, activation flows
  • Identify US-specific jobs-to-be-done, motivations, barriers
  • Partner with growth to test US channel + creative angles

    • Pre-PMF Insight Loops & Validation

  • Build tight, iterative insight loops with users
  • Validate hypotheses through fast, scrappy experiments
  • Translate qualitative + quantitative signals into roadmap influence
  • Shape early value narrative before PMF is fully achieved

    • Product & Growth Collaboration

  • Partner closely with product to align on roadmap priorities and identify new opportunities for engagement and monetisation.
  • Collaborate with growth and data teams to analyse AARR metrics and design experiments that improve user activation, retention, and contribution.
  • Ensure learnings from every test feed back into product, messaging, and user experience.

    • Continuous Experimentation & Learning

  • Test messaging, creative, and onboarding experiences to uncover what drives conversion.
  • Track performance, analyse outcomes, and translate learnings into playbooks for scale.
  • Help build a data-informed, audience-obsessed marketing culture from the ground up.

    • Your Experience (must-haves)

  • You’ve joined a business pre product market fit and played a central role in shaping the early positioning, messaging, and user value narrative.
  • You’ve driven GTM strategy for the US market – including US ICP definition, value proposition refinement, onboarding optimisation, and channel / User funnel experiments.
  • You’ve worked in a consumer mobile app environment , ideally subscription or habit-building apps (wellness, lifestyle, health, creator tools, community, etc.).
  • You’ve owned positioning and messaging end to end for new products, features, or experiments, not just campaigns.
  • Hands-on with early GTM motions – running tests, measuring impact, iterating fast, and influencing product decisions through data and insight.
  • Strong audience insight experience – you know how to define ICPs, segment users, run scrappy research, map jobs-to-be-done, and turn insight into product and communication decisions.
  • You understand activation, adoption, retention, and revenue levers deeply and have run live experiments to improve them.
  • You’re confident with data – using analytics dashboards, funnel tools, and cohort analysis to identify drop-offs and validate hypotheses.

    • Your Style

  • User-obsessed and hypothesis-driven.
  • Scrappy, collaborative, and energised by ambiguity.
  • Clear communicator who can simplify product value into language users actually respond to.
  • Not precious about hierarchy – you’re hands-on and comfortable building from zero.

    • Optional (but strong bonus points)

  • Experience scaling wellness, habit-building, self-improvement, creator, or community apps.
  • Experience owning US onboarding experiments (messaging, flows, value prop tuning).
  • Worked closely with product and growth teams in a 0→1 or 1→10 stage.

    • Why This Role Matters

    You’ll be the first in the function, setting the foundation for how this company grows.

    Your work will shape the product narrative, define frameworks, and influence how millions engage with climate action.

    Location : Fully remote (germany-based preferred)

    Jobalert für diese Suche erstellen

    Marketing Lead • Frankfurt, DE

    Ähnliche Stellen
    EMEA Product Specialist Climate

    EMEA Product Specialist Climate

    MSCI • Frankfurt, Hesse, Germany
    MSCI is looking for a Product Manager to join our Commercial Product team supporting growth across EMEA and APAC.This role is designed to turn data into insights structure knowledge management syst...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen • Gesponsert
    Abercrombie & Fitch Key Lead (mwd), MyZeil

    Abercrombie & Fitch Key Lead (mwd), MyZeil

    Abercrombie and Fitch Co. • Frankfurt, Hesse, Germany
    The Key Lead is responsible for ensuring all customers receive quality in-store experience.They do this by acting as the Floor Supervisor providing guidance and coaching to Brand Reps and Stock Ass...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen • Gesponsert
    Senior Marketing Analytics Manager (m / w / d)

    Senior Marketing Analytics Manager (m / w / d)

    Lidl Stiftung & Co KG • Frankfurt, DE
    Als Senior Marketing Analytics Manager (m / w / d) entwickelst du Strategien zur automatisierten Messbarkeit und Digitalisierung unseres Media Mixes (Paid / Earned / Owned) und sorgst dafür, dass wir auf B...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen • Gesponsert
    Team Lead Energy Portfolio Management (m / f / d) in Renewable Energies - Encavis

    Team Lead Energy Portfolio Management (m / f / d) in Renewable Energies - Encavis

    Encavis • Frankfurt, DE
    Über uns What do we rely on at ENCAVIS? The sun.Welcome to Encavis! Our world is all about the power of the sun, the wind and the more than 400 people across our group who are working together to s...Mehr anzeigen
    Zuletzt aktualisiert: vor 14 Stunden • Gesponsert • Neu!
    Lead Product Designer

    Lead Product Designer

    HR Force International • Frankfurt am Main, HE, DE
    Homeoffice
    Quick Apply
    We are seeking an experienced Lead Product Designer with a proven background in RegTech and IDV to join our growing team at Programmers Force. In this role, you will lead the design vision and user ...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen
    Chief Product Officer (CPO) - Crypto / Web3

    Chief Product Officer (CPO) - Crypto / Web3

    Caiz • Frankfurt, Hessen, Germany
    Homeoffice
    Quick Apply
    Revolutionizing Islamic Finance with Blockchain Technology.Are you ready to be part of a groundbreaking initiative that combines Islamic finance principles with cutting-edge blockchain technology?....Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen
    Application Development Director (m / f / d) 100%

    Application Development Director (m / f / d) 100%

    Jungbunzlauer Ladenburg GmbH • Frankfurt, DE
    Über uns About UsBe part of a team that drives innovation and sustainability.At Jungbunzlauer, we create high-quality, naturally derived ingredients that enhance everyday life – from food and bever...Mehr anzeigen
    Zuletzt aktualisiert: vor 12 Tagen • Gesponsert
    Future Leaders Event R&D Devices (mfd)

    Future Leaders Event R&D Devices (mfd)

    P&G • Hochtaunuskreis, Hesse, Germany
    Are you a student with a passion for business and technology Do you aspire to develop innovative devices or applications that enhance consumers lives Are you interested in pursuing an internship or...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen • Gesponsert
    AS Product Category Specialist

    AS Product Category Specialist

    BYD Europe • Frankfurt, Hessen, DE
    Quick Apply
    As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new e...Mehr anzeigen
    Zuletzt aktualisiert: vor 23 Tagen
    Senior Associate Digital Marketing (mfd)

    Senior Associate Digital Marketing (mfd)

    Mattel • Frankfurt, Hesse, Germany
    In this role you will be part of the local Marketing team bringing strong digital expertise to drive the creative effective and efficient execution of brand strategies and plans.Your focus will be ...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen • Gesponsert
    Senior Digital Marketing Optimization Specialist Relocation

    Senior Digital Marketing Optimization Specialist Relocation

    Velenosi&Meredith • Frankfurt am Main, Hesse, Germany
    Job Title : Senior Digital Marketing Optimization Specialist (German Speaking).Contract : Full-time 40 hours per week.Schedule : Monday to Friday 09 : 0018 : 00. We are looking for an experienced Senior Di...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen • Gesponsert
    Product Marketing Specialist - Wellington Management Company, LLP

    Product Marketing Specialist - Wellington Management Company, LLP

    Wellington Management Company, LLP • Frankfurt am Main, Germany
    Our investment solutions, tailored to the unique return and risk objectives of institutional clients in more than 60 countries, draw on a robust body of proprietary research and a collaborative cul...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen • Gesponsert
    Senior Specialist Partner Marketing (mfd)

    Senior Specialist Partner Marketing (mfd)

    Arctic Wolf Networks • Frankfurt, Hesse, Germany
    At Arctic Wolf were not just navigating the cybersecurity landscape - were redefining it.Our global team of dedicated Pack members is driving innovation and setting new industry standards every day...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen • Gesponsert
    Director Performance Marketing Central Europe (mfd)

    Director Performance Marketing Central Europe (mfd)

    SharkNinja • Frankfurt, Hesse, Germany
    SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world.SharkNin...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen • Gesponsert
    Global Product Manager - Depth Filtration (m / w / d)

    Global Product Manager - Depth Filtration (m / w / d)

    Cytiva • frankfurt am main, hessen, de
    Be part of something altogether life-changing!.Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicine...Mehr anzeigen
    Zuletzt aktualisiert: vor 5 Tagen • Gesponsert
    Climate Commercial Product Manager Banks Lead

    Climate Commercial Product Manager Banks Lead

    MSCI • Frankfurt, Hesse, Germany
    In addition to the primary location the role can also be based in Amsterdam Stockholm Frankfurt or Milan.Climate Product Management team and is looking for a suitable candidate to join our Frankfur...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen • Gesponsert
    Senior Sales Representative (m / w / d) Deutschland

    Senior Sales Representative (m / w / d) Deutschland

    Fisher Investments • KARBEN, Hesse, Germany
    Als Senior Sales Representative (m / w / d) haben Sie die Möglichkeit, sich in Ihrer täglichen Tätigkeit voll auf Ihre Stärken im Vertrieb zu konzentrieren. Wir liefern Ihnen durch Marketingkampagnen ge...Mehr anzeigen
    Zuletzt aktualisiert: vor 12 Tagen • Gesponsert
    Mobile App Head of Growth & Monetization

    Mobile App Head of Growth & Monetization

    Arise • Frankfurt, Hesse, Germany
    Seek a new challenge in an autonomous position where your strategic thinking directly drives measurable results.Arise is a globally active weight-loss app with over 8 million downloads and a 4.Join...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen • Gesponsert