Social Media Marketing Specialist

Bookmap is a cutting-edge data visualisation and trading software platform for stocks, futures, and cryptocurrency traders.

We are seeking a social media marketing specialist with at least 2 years of experience in a similar role identifying audiences, collaborating with a marketing team and implementing organic social media campaigns that generate demand for software products. Experience in the financial services or trading sector is a plus.

Job Description

The successful candidate will develop a thorough understanding of our products, customers, market / industry trends, and competition. Create and maintain a strong online presence for our growing company. As a Social Media Marketing Specialist, your role will be to implement a 360-degree online organic social media marketing strategy across all of our accounts and web properties. This includes :

• Building and executing a 360-degree organic media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Generating, editing, publishing, and sharing daily content (original text, images, video or HTML) that builds meaningful connections with traders, responding to questions and managing our community
• Craft compelling and brand-aligned copy for social media posts that resonates with our audience and drives engagement
• Optimizing company pages within each platform to increase the visibility of the company's social content.
• Managing all user-generated content in line with the moderation policy for each community. Engaging with users by answering questions, directing them to the appropriate departments for clarification and providing them with a value-added experience.
• Creating and managing editorial calendars and syndication schedules
• Continuously improving our social media presence by capturing and analyzing the appropriate social data / metrics, insights, and best practices. Creating weekly reports to review this data and then acting on the information with the ultimate goal of increasing the size of our community and improving engagement.
• Collaborating with other departments to manage reputation, identifying key players, and coordinating actions including live streaming and special events on our web properties and partner sites.

Requirements :

What we offer